As hundreds of millions of people draw their attention to the ongoing ICC Cricket World Cup, many of them use an Indian broadcast service to follow the ins and outs of the game.
More than 100 million users tuned to Hotstar, Flow-on-demand service Owned by DisneyOn June 16, the day India and Pakistan played a league game against each other. She said in a statement today that she has been in the service for the last four years on her program so far.
About 66 percent of its viewers came from outside the big metro cities, Hotstar said, a remarkable achievement that also illustrates the growing reliance on broadcasting in smaller cities and towns that still have Internet service consumers – if any – at all.
Of course, these 100 million users do not pay subscribers. Hotstar provides a live streaming of events for five minutes to users at no cost. The platform you compete with Netflix, Video Prime, evasion, costume 5, and Youtube In India, refused to participate paid subscriber base. In April, the company said it had 300 million active users per month.
Regardless, 100 million active users a day is an impressive work for any service in India. Especially for the flow of services that are increasingly changing the behavior of users towards the intensive use of data over the Internet, because of the low data prices in the country in recent years. (For some contexts, Facebook and WhatsApp have fewer than 300 active users per month in India; YouTube, the fastest growing service in the country, also has fewer than 300 million active users per month in the country.)
It is also useful to keep the game between India and Pakistan, two neighboring countries with a long history, one of the most anticipated events for the following cricket countries.
Cricket itself has emerged as the largest video streaming driver in India in the last three years. The game follows hundreds of millions of users around the world – if not more. In 2010, Hillary Clinton He urged States to consider cricket as a model to improve relations with other countries.
"I might suggest that if we are looking for a model of how to meet tough international challenges with skill, dedication and teamwork, we just need to look at the Afghan national cricket team," she said in 2010.
Star India, which runs Hotstar, has rights in most of the cricket championships, a bet that has helped it greatly expand its business. This will not be a surprise to both Amazon Prime Video and Netflix, which do not broadcast live sports events in India, produced presentations on cricket.
Both Amazon and Netflix It has less than 5 million subscribers in India, according to industry estimates. While Amazon Prime Video, which combines a range of other services including faster delivery of goods, and Hotstar at Rs. 999 ($ 14.4) for a one-year service, Netflix's monthly offer starts at Rs 500 ($ 7.2) Although more options have been tried.
Even Facebook made a failed attempt to get broadcast rights for the cricket game in India two years ago, months before the start of talk about Watching ambitions. This cricket tournament was the Indian Premier League (IPL), which ended its twelfth session last month. Hotstar, which also owns the right to broadcast IPL games, has identified A global record of most simultaneous views of a live event in the final game Of the tournament last month.
After winning his previous record, Hotstar claimed that more than 18.6 million viewers watched the game at one time. Interestingly, even with the registration of 100 million users in addition to watching the game between India and Pakistan simultaneously this month, Hotstar said that the number of concurrent views reached 15.6 million.
It was not clear why Hotstar was unable to break his record on that day. TechCrunch reported earlier this month that Hotstar was Identify a security vulnerability in its service Which allowed some Safari users to access Hotstar content and distribute it without a paid subscription. To fix it, Hotstar temporarily stopped supporting the Safari browser.
Last year, Hotstar and Valpart is owned by Wal-Mart Started to cooperate in building advertising business in India. According to media planners I have spoken to TechCrunch, Hotstar-And FlipCart Digital Ads is the third largest company in India, behind Google and Facebook alone.
For Hotstar, the biggest challenge is to keep customers after the big cricket season ends next month. Every year, the service struggles to satisfy customers and sees a significant drop in the number of users after the end of the cricket season, a source familiar with the matter said. Last year, I began investing in the production of its original offerings. Many people within the company have high hopes that people will see Indian versions of Jim and Pam in a new edition of The Office.