DTC's Daily Digest gives you the latest news on the fastest growing brands in the world. In today's edition: Atoms debut brand DTC trainer. Axel Springer Increases Share of Purple Break TheRealReal Files for Public Offering.
Atoms debut brand DTC trainer
Brand Coach DTC Atoms Officially launched. The brand, which sells trainers in quarterly sizes to give consumers the ability to choose different sizes per foot, was in the call mode only so far.
Direct sports shoes for consumers often have a special focus, such as the Allbirds Sustainability MissionThe size of the quarter atoms is not different. Debuted at the company last year in a pilot phase with a queue of 40,000 people. Now, it has become the first full-color trio (black and white and black and white narrative) for the general public.
Atoms each client sends three pairs of shoes according to the size of their shoes. The client tries to run it, and then sends the incorrect sizes. Then, this client becomes a member of Atoms. Membership comes with MLM. Currently, Atoms members can access exclusive gray. In the future, the company will display new colors and accessories for members only. The Members Only Experience Atoms gave an opportunity to hear directly from their customers about what needs to be fixed or changed.
The growth of the company was largely due to oral talk and the company will focus on marketing efforts on organic growth, as well as focus on outdoor billboards and small events.
Axel Springer increases the share of Purple Break
German media giant Axel Springer has More than doubled its share In Purplebricks, in a boost to the real estate agency online. The decision to raise its stake from 12.4 per cent to 26.6 per cent comes just weeks after Chief Executive Michael Bros and CEO Bruce Brix retreat from international operations.
The The move that paves the way for a possible company offer. Axel Springer Invested for the first time In Purplebricks in March last year, in order to help the digital real estate agent accelerate its overseas expansion, especially in the United States. The investment was about £ 125 million.
Purplebricks has suffered from a tough 18 months, as the company has cut its plans to expand overseas in order to face the slowing sales and declining revenues in the UK. Shares have fallen more than 72% over the past 12 months. Last month, the company said it would withdraw from Australia and reduce its presence in the United States as rising performance abroad worsened, and apologized for "very rapid" expansion.
TheRealReal files for public subscription
Luxury cargo platform TheRealReal she has Filed under Subscription for $ 100M (£ 79M). While the company listed a $ 100 million offering in its IPO documents, this figure is just a sizeable vice. The company is likely to raise hundreds of millions, but less than $ 500 million (£ 395 million). Larger offerings are usually given as a reference to the investing entities and the general public.
TheRealReal is The online market to help facilitate transactions for buyers and sellers of luxury goods, although over time expanded to brick and mortar sites as well.
Over time, TheRealReal collected a total of 288 million US dollars (227 million pounds sterling), according to its Crunchbase file. It also works in a very attractive area for investors, with other luxury online goods companies such as Poshmark and Rent the Runway, which has been a recent success.
TheRealReal posted revenue of $ 207.4 million (£ 163.8 million) in 2018, an increase of 55% over 2017. However, its operating loss increased to $ 73.9 million (£ 58.4 million) for the year against $ 51.8 million (£ 40.9 million) Sterling) in 2017.