DTC's Daily Digest gives you the latest news on the fastest growing brands in the world. In today's edition: GetYourGuide becomes Unicorn. Blue apron look at the NYSE write-off. BioClarity collects $ 13 million.
GetYourGuide becomes Unicorn
German Start online travel GetYourGuide she has Raised $ 484 million (£ 381 million) in an investment led by the SoftBank Vision Fund of $ 100 billion (£ 79 million).
The company, which allows people to book tickets for tours and other activities abroad, says it will spend the new money on expanding internationally and adding more entertainment options to its platform. The new valuation means that GetYourGuide is now Unicorn, with an estimated value of over $ 1 billion (£ 790 million).
GetYourGuide is located in Berlin and is slightly different from the most popular travel sites. While platforms such as TripAdvisor and Expedia offer customer price comparisons for hotel reservations and flight rates, GetYourGuide lists only what tourists should do on arrival. It has sold more than 25 million tickets to users across 170 countries since its foundation in 2009.
SoftBank funding is expected For some time now, With a partnership that was promoted in February, when GetYourGuide received investments from Swisscanto. Although GetYourGuide is headquartered in Berlin, it has 14 other office locations around the world and has $ 655 million (£ 516 million) in funding.
Blue apron look at the NYSE write-off
Blue apron It has been announced that it can be Deleted from New York Stock Exchange Because the closing share price was below $ 1 (79 px) since early May. The company's share price closed down 8% on Monday to 68 cents (54p).
New York-based Blue Apron said it would try to raise its share price by a reverse stock split, which will be subject to shareholder voting at its annual meeting on June 13.
However, their problems are symptomatic on the broader issue of group-based subscription-based diets. The industry faces serious challenges from catering services, grocery stores, smaller professional players and even chefs at home. Moreover, these brands attract a small population – NPD Group, a consulting firm, estimates that only 4% of US consumers have tried it.
The cost of preparing, packing and shipping fresh ingredients to companies is great, so the prices are high. While big companies such as Blue Apron may be able to beat the results of the industry, new entrants will struggle, which may be bad news for some e-commerce centers.
BioClarity collects $ 13 million
DTC-based factory brand skin care bioClarity, Part of Adigica Health, Closed a $ 13 million financing round (£ 10 million) Led by an investment of US $ 6 million (£ 4.7 million) from Prolog Ventures.
Since its launch, BioClarity has expanded its focus beyond acne treatment, to include a full range of skin care products. The brand focuses on products that are free of harshness and free from parabens, phthalates, sulfates and other unwanted ingredients. Apart from its own website, bioClarity also sells on Amazon.
BioClarity will use finance to accelerate its growth through greater marketing initiatives and additional product innovation. Between 2017 and 2018, the top line revenue for bioClarity increased 3.5 times, and the company expects revenue to double this year. The brand feels that the DTC model is what enables them to understand the needs, desires and lifestyles of customers, which were the main driver of their success among the Millennium fans and Jane Zee.