abduction Is the best company in Southeast Asia Its acquisition of local business in Uber last year. Her biggest rival went, The company has to pay to go beyond transport It became a "great app" every day, and that strategy embraced video content today.
That's because Grab integrates the on-demand video service HOOQ – Local equivalent of Netflix – in the base assembly application. The company is worth $ 11 billion Raising $ 5 billion round, Already offers a range of services including Food delivery, payments, grocery delivery, travel deals and more. But, in addition to interest, the focus now shifts to entertainment, a category in which Grab currently only applies basic games.
The Grab focus is designed on these additional non-transport related services to keep users' attention and keep them engaged even when they do not need to ride. In this spirit, Announced to grab the partnership platform last summer Which aims to assist companies in neighboring industries where they are deemed appropriate for their integration into their application. The benefit is access to the registered 130 million registered users of Grab, one of the largest digital programs in Southeast Asia, where Grab is located in eight countries.
The launch of HOOQ earlier this month began with Indonesia, the largest economy in Southeast Asia and the fourth largest country in the world in terms of population, and was the main focus initially.
The HOOQ application "mini app" does not require a login, but existing HOOQ users can sign in.
Companies did not disclose the financial details, but HOOQ CEO Peter Bithos suggested that Grab would receive a portion of the revenue from the subscriptions recorded by its application.
Tends to have a pod it is Definitely a call for HOOQ, which was Started in 2015 by Singtel Singapore Telecom, Sony Pictures and Warner Brothers. Initially, a play aimed at localizing Netflix in Southeast Asia, HOOQ has redesigned its position to some extent recently – including a free ad-supported layer launched last year that handles content with other customized services, including Hotstar India.
Bethos, CEO of HOOQ, told TechCrunch that he believed that Grab could support its growth and its focus from cheaper but all subscribers Netflix A rival to a freemium service that requires size.
"Our strategy is to create digital partners where we are complementary," he explained in an interview. "We build our technology and partnerships so that customers can easily crash into us without having to download the application or subscribe to a different service."
The HOOQ presence in Grab will include its full content library.
"The deal is part of a wider strategy for us." "We overlook customer experience and put HOOQ into other people's products."
The video may appear in unique horseback riding applications however Go Jek, The main gray competition in Indonesia, Last year he fought in video contentWhether through partnerships or their own production. even in Uber treated with "embedded content" To engage users, but has not been entered into the video yet.
With Go-Jek making a jump, it appears that Grab followed her own solution. Petos said he was confident that a draw between HOOQ-Grab was the best.
"Gu-Jake was not able to reach anything like the scale or access we got," he said.
He suggested that the partnership allow Grab to focus on what it does best – games – rather than other areas; this is the concern that some sections of the Grab user base have been raised with their invasion of other services.
"They do not have to build video technology or focus on it," he explained.