Amazon Dash buttons were found to penetrate the e-commerce rules of consumers in Germany.
The tools were pressed on demand For the first time by Amazon in 2015In an attempt by the giant e-commerce company to shuffle the online shopping process by encouraging consumers to fill their homes with account-linked buttons that lead to purchases of essential product purchases when pressed – from laundry powder to toilet roll to cat food.
Germany was among the first international markets to launch Amazon dash, In 2016, along with the UK and Austria. But a higher court in Munich ruled yesterday that the system did not provide consumers with sufficient information about the purchase.
The ruling comes after a legal challenge by a regional consumer watchdog, Verbraucherzentrale NRW, which objects to the terms of Amazon, which works with Dash.
The company complains that the Amazon terms allow the company to replace a product at a higher price or even a different product rather than the original product chosen to purchase a dash payment.
The company says that consumers are not provided with sufficient information about the purchase process that is triggered by pressing the button – which may be months after the original selection.
She believes that the police buttons should bear a mark indicating that the paid purchase is operated by the press.
The Munich court now supports the group's view that Amazon does not provide enough information to Dash users, each time Reuters.
in a Press release In the wake of the verdict, Verbraucherzentrale NRW judges agreed to the Amazon should inform consumers about the price and the product before taking the order, not after the purchase as currently.
She also expressed confidence that the ruling leaves no room for Amazon to appeal – although the company said it intended to do so.
"We are always open to innovation, but if innovation is to put consumers in an unfavorable position and make price comparisons more difficult, we use all the means against them," said Vervang Szoldenski, director of the consumer office at Ferberhausernthal. , As in this case. "
Amazon has not responded to questions about how it intends to respond to the court's short-term judgment, such as whether it will withdraw the devices or change the way Dash operates in Germany.
Instead, we sent the following statement, which was attributed to a spokesman: "The decision is not just about innovation, it also prevents customers from making an informed choice about whether a service like Dash Button is a convenient way to shop. The corresponding application is in line with German legislation, so we will resume. "