What is the difference between a chatbot and a harvest in a bottle? Using chatbot is easier to use, more attractive, and provides a better return on investment if you use these four methods.
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Chatbots receives a lot of journalism these days, and for good reason. These automated assistants are available 24 hours a day, 7 days a week, and are fully compatible with users who give up phone lines to research, shop, and interact with brands on mobile devices. According to research conducted by Facebook, 56% of customers prefer to serve customers via messages by picking up the phone, and companies and customers exchange two billion messages per month. Clearly, companies that can take advantage of these trends through chat software will have significant benefits.
Customer service is expensive, but entrepreneurs report that technology based on artificial intelligence can save as much as 30 percent simply by solving the bulk of basic customer inquiries and leaving more complex interactions with human factors. Moreover, the benefits are not limited to the area of customer service.
When HubSpot decided to try to use Facebook Messenger for potential customers to attend an event, lead costs fell 477 per cent and CTR increased by 619 per cent, according to the Entrepreneur article itself. These results will attract attention at almost any executable price, but in this case the bot integration will be free.
Related: How Chatbots Provide Time And Change How You Get A Business
Through benefits such as generating potential customers, increasing conversions, and saving costs in areas such as customer service and participation in customer-preferred channels, Chatbots is a golden opportunity for companies. Here's how to use it to achieve its full potential.
1. Give customer a personal assistant.
Many companies will try to use chatbot water to send notifications, but if you stop, you'll lose that point. They offer an incredible array of capabilities that drive business value. "Chatbots are not just informational tools – they are automatic brand help, and of course they must have a wide range of capabilities, from pre-purchase assistance to customer service after purchase," said Fang Cheng, CEO and co-founder of Linc Global. . "
Before you start very ambitious, start by focusing on creating a super experience with the vast capabilities of a single channel. When you accomplish this goal, you can extend your assistant's reach across multiple channels such as SMS, audio platforms, and apps like Messenger. For example, 1-800-Flowers chose to develop tracking programs for each major channel after seeing success with its bot messenger program. Of the company's bot requests, 70% are new customers.
2. Force Facebook ads with chatbot technology.
Instead of creating ads that send users to your homepage or app, you can do so by clicking on an ad that opens a chat window in Messaging. Since you have user-defined information, you can customize these ads from the first interaction.
As with any ad on Facebook, you'll need to choose your target audience carefully. Connect with people who have heard about your business before, where they will likely continue to interact with your robot. When Matthew Black of Black Ops approached Facebook ads with chatbot aimed at Ultimate Fighting Championship fans, 501 people participated in the bot game out of a total of 714 clicks on ads, and users had 5.7 conversations with bot on average.
3. Offer customers continuous communication.
Customers now expect to be able to interact with your company around the clock. While large companies can meet this expectation without much sweat, it can be difficult for small businesses to offer. Enter chatbots, which can tune thousands of conversations at once, and never need to make a dash for coffee or take a mental break.
Related: Why do companies that face the consumer need to evolve with the modern customer?
Use Chatbots to collect customer information and answer questions related to shipping tracking and order. By dealing with low-level communication functions, robots reduce the volume of customer service requests your human employees have to address. In addition, chatbots can work as digital shopping assistants for those who shop online. For example, the H & M online site is available to customers at any time; helps them in their searches by offering different clothes and making suggestions based on their personal style.
4. Give your bot a character.
Customers will not chat with an impersonal robot program, so you need to give it a face and a voice. This means that the time has come for your creative team to review its muscles, but set some guidelines first. Creating a Bootc ringtone is critical to engaging customers, but you want this tone to reflect the nature of your tasks. For example, if your customers book tickets to take their kids to Disney on Ice, they expect a different tone than if they were transferring six-digit amounts between bank accounts.
To help 375,000 visitors a day to their website, Amtrak has created an automated help called Julie. What began as a phone-based operator began to expand into a chat function, meaning that customers can now interact with Jolie even though they see fit. Since the implementation of the bot, Amtrak has received more than 25 per cent of the bookings, and the company estimates that it provides $ 1 million in customer service costs every year thanks to the low number of e-mail inquiries.
Related: Top 10 Best Chatbot Platform Tools To Build Chatbots For Your Business
Chatbots enjoy a wide range of capabilities, and there is a good chance that your competitors are following this technique. Do not lag behind. By taking advantage of chat capabilities, you can change how customers interact with your business.