If you are concerned about what you eat, there is a good chance of looking at the food in the supermarket, or in the refrigerator, and wondered about its actual origin. Now the incubator of urban agriculture Square roots Offers you a new way to check the full record of the products you are about to purchase.
To do this, you can just clear the QR Code or type the lot number that the company says will be included in the packaging of all its products forward. In both cases, you will be taken to the so-called Square Roots Timeline of Transparency. You can already experiment with QR codes Listed in the ad – The schedules show where and when the product was planted, planted and harvested, and when it was delivered to the store.
To do so, Root Rots says it is benefiting from its growing internal system, which includes refurbished and climate-controlled shipping containers, as well as a "program that allows us to monitor and control every aspect of the process – which should help farmers who are trained in Square Roots, but they seem to give company data that they can package to consumers as well.
In this announcement, Kimball Masc (who founded Square Roots with Tobias Biggs) introduced the logic behind the transparency schedule:
Consumers all over the world are Demand for greater transparency Where and how they grow their food – and for good reason. As mentioned above, this past Thanksgiving, Breakout ecoli post It resulted in the recall of all kinds of lettuce that grew in the United States. This was the third similar outbreak in the last two years. Millions of consumers have been placed at high risk of foodborne diseases. The situation has been exacerbated by non-transparent supply chains in the industrial food system, making it very difficult to detect the source of the guilty germs. As for their credibility, the big lettuce producers did so eventually Approved to start marking their products With a sign of the state in which their products are grown. But this is not enough. Consumers are asking – and deserve – to learn more.
Musk admitted that some companies are trying to do so Use blockchain technology But suggested that the results were "wrong" and that the solution was clearer: "What people want to know, simply, where and how my food grew and grew? With this information, they can make informed choices About whether they trust the food and whether they will buy it. "
Sold only selling square roots Select New York City locations, So the rest of you will not get the chance to try it in your supermarket anytime soon. But Musk seems to have expansion plans. "With expansion, we will continue to build local farms in the same neighborhood as consumers – so we can always own the supply chain from end to end," he said.