Meets PixelMe, A new startup as a service, wants to help marketers redirect customers with the URL shortening tool. Company Just raised $ 1.3 million in pre-money valuation of $ 4 million – investors now own 22 per cent of the company.
PixelMe takes a proactive approach by sharing a lot of details about what's behind the scene for a company trip. You can even Download Surface pitch, term sheet and maximum table after this round.
The team realized that many people are using the URL shortening tool to include them Trace parameters (UTMs) to track which drive works. PixelMe takes this concept an extra step by allowing users to include one or more re-targeting pixels when tracking a PixelMe link.
This means you can add tracking pixels from Adwords, Facebook, or Twitter for example and use them to show relevant ads on Facebook, Twitter, or Google later.
If you manage your store or website, you might not see the point where you can include all of the tracking pixels you want on your website (as long as you're still meeting the GDP criteria). But PixelMe lets you redirect users even if you promote the Amazon page for example.
The company claims to be in line with GDP and works with the smart tracking feature of Safari in the pitch.
So far, PixelMe has attracted 10,000 users who have earned revenues of $ 130,000. The company reached $ 10,000 as recurring revenue per month after 12 months and without any funds.
Serena Capital The tour leads to € 880,000. Kima Ventures invests € 50,000. Thompson Repo, Christoph Chausson, Stan Masoris, Manuel Gavrin, Eduard Desin Jilin and Gregory Jazan each invest between 10,000 and 15,000 euros.