The shuttle ship Haiku Deck, which included a Sir Mix-A-Lot mobile game and an award-winning presentation, ended on Tuesday with the Seattle start-up announcing its acquisition by BookRags, a Seattle-based education provider Internet and learning guides.
It was the trip of CEO Haiku Deck and co-founder Adam Trat who helped launch a startup in 2011 as a social gaming developer named Giant Thinkwell. It should be noted that this celebrity-run idea attracted headlines and cache, but could not be measured.
The company quickly turned to a website dedicated to social videos, but did not also have enough traction. With the closure on the horizon, the emerging company made a pivotal pivot to something quite different: an easy-to-use iPad presentation called Haiku Deck.
Since the Haiku Deck application, which was sent as an alternative to Microsoft PowerPoint for the presentation, received millions of users and appreciation from the Wall Street Journal. She won the App of the Year award in the 2013 GeekWire Awards and helped the company increase investments from leading venture capitalists. Haiku Deck finally came out to the smartphones and desktop.
Over the past few years, the number of employees of Haiku Deck has decreased but the company has survived. Now it has a new owner in BookRags, which was founded in 1999 and offers a range of educational curricula related to literature. Haiku Deck will continue to exist, with BookRags investing in technology. One employee from HaikuDeck joins BookRags.
Trat, former CEO of CranWire, GeekWire, said on Tuesday it was taking some time before looking for new opportunities in early 2019. One of the biggest lessons from Haiku Deck said, "A clear goal and a strong vision of the product is the most important factor in overcoming the obstacles that Faced by teams of start-ups. "
Our starting point: Three important lessons we learned
"As soon as we started focusing on making 10X faster for more than 10X presentations, we have gained a lot of focus and speed."
Haiku Deck has faced competition from giants like Microsoft PowerPoint and Google Slides. Other emerging companies include Prezi, Slides, Swipe, SlideShare and Canva.
Haiku Deck has collected more than $ 4 million from investors such as Madrona Venture Group, Founder's Co-op and Techstars, which hosted the company in the Seattle Acceleration Program in 2010.
Tarat co-founded Haiku Deck with Kevin Leneway and Kyle Kesterson. Leneway led the artwork of Haiku Deck but left in 2017 to join the Pioneer Square Labs studios in Seattle in 2017. Keesterson left the company in late 2011.