The Russian troll farm, which is responsible for running disinformation campaigns aimed at influencing the 2016 presidential election, has reached more people on the Instagram site than Facebook. Accounts linked to the Russian government continue to publish misleading information on both systems at rates higher than before the presidential election of 2016. Elections, two reports were found released Monday.
The reports showed that the Russia-based Internet Research Agency had strengthened its presence on Instagram and Facebook in the wake of the 2016 presidential election, during which it conducted sophisticated and extensive inflationary campaigns through social media to disseminate divisive political messages.
Both reports, commissioned by the Senate Intelligence Committee, showed that Russia's disinformation efforts were more widespread than previously acknowledged by technology leaders and that the agency's efforts to influence US policy continued and remained comprehensive.
Reports found that the Irish Republican Army used "best digital marketing practices" such as updating "visible brand identities", renaming the pages and renaming themselves to find a drag.
"The Internet Research Agency works like a digital marketing agency: developing a brand (both visual and audio), building presence across all channels across the entire social ecosystem, developing paid advertising publics, partnerships, influencers, , From the Information Research Center disinformation online new knowledge, concluded. The other report, co-authored by Oxford University researchers and Grafica for social networking analysis, found digital advertising technologies "adapting" to the IRA to spread false information and publicity.
"This strategy is not an invention of foreign policy and plots," the report said. "It's compatible with the technologies used in digital marketing."
These reports analyzed millions of IRA social media publications on Facebook, Instagram and Twitter, many of which have not been published in the past. Along with the social media accounts associated with the IRA, the tribe farm was on various digital platforms, from LiveJournal to the Pokémon Go, and IRA accounts crossed other pages owned by the IRA. Many of the misinformation campaigns, including on YouTube, Twitter, Tambler and Facebook, targeted black Americans, as reports found, focused on undermining confidence in mainstream media, borrowing messages from social justice grounds and publishing erroneous voting information. On Facebook, the most interesting posts focused on divisive political issues in both left and right, including police brutality, arms rights and anti-immigrant sentiment.
Debug campaigns included creating long content on more than 10 domains, creating more than 1,100 YouTube videos on 16 channels, creating and using 81 pages on Facebook, and posts that attracted 76.5 million participants and 3.3 million page followers. These pages have shared and reassembled messages and aggregates across sites, cross-referenced each other, re-categorized themselves regularly, and often pretended to be local press outlets. The sites also used a combination of free and paid content to reach a wider audience, according to reports.
The reports concluded that Instagram was the most important platform used by the Internet Research Agency. The IRA created more content on Instagram and gained more participation in those posts than Facebook, generating nearly 185 million "Instagram" via an IRA. The New Horizons report concluded that Integram was "probably the most effective platform for the Internet Research Agency," with 40% of its intramuscular accounts reaching more than 10,000 followers, the so-called "microprocessor" level. And 12 exceeded each hundred thousand follow-up. IRA accounts focus on Instagram, which focuses on the promotion of goods and products, some of which are characterized by political messages, which the authors concluded as an opportunity for the IRA to collect additional personal information from buyers.
The reports criticized technology leaders for not sharing more early on the extent of disinformation campaigns running on platforms, and noted that some technology companies did not provide complete datasets that could have allowed researchers to better draw conclusions about ongoing disinformation campaigns. ("Google has opted not to disclose any account data on ads, YouTube or Google+," according to a report by researchers at Oxford University.)