Got a 360 degree video? How about that virtual reality how? It is time to prepare for the future.
5 minutes read
The views expressed Pioneer Shareholders are their own.
Many consumers (apparently) devote their time 24/7 to carrying a mobile device in hand and dealing, with the other, with a million different companies competing to attract their attention on the Internet.
Related: By 2019, video marketing will be everything. You have to get the direction – now.
If your company is one of those companies, you'll have to break through noise by employing video marketing to attract the attention of mobile users.
Video is arguably the most entertaining and addictive form of online content. In fact, according to Google, half of YouTube subscribers aged 18 to 34 will save what they do to watch a new video with their favorite content creator. But video trends are always changing; it may not be the common year for the next year. So, how can your business use video marketing to develop your brand and keep up with consumers? Here are the five video marketing trends to be seen in 2019.
"Video notation" to work
The video blog has become huge on YouTube. Video bloggers portray many aspects of their daily lives whether they are ordinary, such as preparing breakfast, or exciting, like going on vacation. Companies and entrepreneurs are slowly beginning to attract the blogging world recently; in 2019, you can expect this practice to become more common. Reason? Video recording gives viewers a quick overview of your life and can help you make better contact with your audience.
Gary Vaynerchuk works well with his blog on Youtube, which has nearly two million subscribers. His videos are a mix of behind-the-scenes videos in his daily life and valuable business advice.
Photo Credit: Gary Vaynerchuk on YouTube
Video blogs are a great way to increase your audience and your business because it's affordable. Technically, all you need is your smartphone, editing software and YouTube channel.
Related: How to take advantage of video marketing in business?
With Instagram Live and Facebook Live and live streaming on other platforms such as Youtube and Twitch, the live video for business will become bigger in 2019. In fact, according to the Facebook report, the daily viewing time for live broadcasts on Facebook grew four times over the year.
Through live video, viewers feel you're talking to them directly; they usually discuss the conversation by commenting and asking questions in real time. Additional customization in live videos often encourages viewers to stay longer and be more interactive.
Companies can use live videos to showcase new products, offer tutorials, demonstrations, online seminars, question and answer sessions, interviews, live tours and more. This simple and free way to increase brand awareness is how more companies will start to benefit from it.
Since the 360-degree videos were introduced to the market, they have proven to be a truly unique and interactive experience. Their marketing will continue to be used next year. These videos are a great way to flood your audience with the sense that you're trying to connect them and give them a special experience.
The three hundred and sixty videos are clearly excellent for travel-focused companies, such as National Geographic in the example below, but can also be used by a number of other industrial sectors, including real estate, retail, events, promotions, museums, galleries, auto dealerships And more.
Photo credit: Sixstories.com
If you want to create 360-degree videos for your business, it's not as difficult as you think. All you have to do is invest in a good camera, for example GoPro, and stitch 360 degree video together using the editing software.
YouTube ads via TV ads
Television used to be where companies wanted to play their ads. They can reach thousands and thousands of people in their living rooms. But in 2019, smaller companies will put their money into TV ads and instead switch to YouTube ads. YouTube ads are not only less expensive than peak-time television ads, but reach more people.
In fact, according to Google's Nielsen study, and on mobile alone, in an average week, YouTube reaches more than 18 adults during prime time than any cable network. And people are surprised by the idea that Netflix has started testing ads on its platform, more companies will turn to Youtube next year to get video ads to a large audience who does not mind seeing ads before the video contains.
Virtual reality continues to be an upward trend for many companies, but in 2019, it is expected to become more generalized, in addition to access to many companies. According to statistics Statista, by 2020, the economic impact of virtual reality and reality is expected to reach 29.5 billion dollars.
Lowe's is an example of a company using virtual reality to teach its clients how to redesign their homes. Wannabe DIYers can place a VR headphone and learn how to draw tiles, pour fence and more.
Photo Credit: YouTube on YouTube
Lowe also shows that people who studied virtual reality lessons were 36 percent better than those who watched the tutorial on YouTube. Virtual reality is supported quickly. With many amazing uses, it will continue to grow only in 2019.
Finished to you
Ready, adjust, and work! Now that you have the lead in the 2019 video marketing trends, your business will be able to move forward and continue to compete next year. Remember to create entertaining, useful videos that will attract your audience's attention every time.