DTC’s Daily Digest brings you the latest news about the world's fastest growing brands. In today's edition: Neighboring merchandise that provides physical presence for DTCs; Glossier makes invasion in TV commercials; and funding a cutter club on seeds
Neighborhood goods give DTCs a physical presence
Neighboring goods, Directly to street consumer stores like Rothy, Dollar Shave Club, Buck Mason, Draper James and Stadium Goods, It has new funds to expand its storefront for e-commerce juggernauts.
The company raised $ 11 million (£ 9 million) in a new round of financing led by Global Founders Capital, with former investors Forerunner Ventures, Serena Ventures, NextGen Venture Partners, Allen Exploration, Capital Factory and others.
The Dallas-based startup has raised $ 25.5 million (£ 20.7 million) so far and is expanding to a new location in Austin to complete its stores in Plano, Texas and a site in New York, which will open soon, the company's chief executive said. And co-founder Matt Alexander.
As the company expands its geographic reach, it also experiences various online features, such as online browsing of in-store groups and the option to capture physical orders within the store. Neighborhood Broads also said it will begin to provide analytical background to brand partners to provide data on activation and branded events in the company's stores.
Glossier makes an invasion in TV commercials
Glossier makeup brand is Embark on a massive campaign so far – An initiative that you will see broadcasting television ads for the first time.
Continuing the unfiltered and unfiltered brand approach to beauty marketing, the film "Feeling Like Glossier" is flying over seven real-life members of the Glossier community.
Films exploring the makeup routine and the beauty philosophy of each article were posted on the campaign site, which allows customers to learn more about each member of the team through a long lengthy version while shopping their favorite products in e-commerce integration.
The 30-second movies will also be aired exclusively on ABC in Glossier's television debut. Entry into traditional broadcasting is part of a deal signed between the US network and the beauty label. Glossier also produces seating content through the ABC app and its website.
A spokesman for the brand said the leap in the long-term mediator and the least targeted national television came from the desire to create a romantic relationship on a large scale. However, the company still describes the campaign as digital first. The interior was created in Instagram, Snapchat, and YouTube.
Financing Club Cutter on Seed
Barbers On Demand Cutter’s Club is Fundraising on seeds. The London-based business, which had pre-financing of £ 1.2 million, is looking to raise £ 100,000.
The brand promotes its products directly in East London, and looks forward to using financing to get customers to get the launch. Currently, the brand charges £ 29.99 for shaving and £ 7.49 for beard shaving. However, users can sign up to save up to 25% per booking, which reduces the price of hair cuts to £ 22.49 (£ 20 goes to the barber, and we keep the rest, leading to a margin of 11% -47%).
Future monetization strategies include selling products and expanding into other cleaning-related sectors. Approximately two-thirds (60%) of this increase will be used to fund user purchase to launch the second version of our products in East London. Specifically, we will focus on perfecting the user experience, consistency of use, effective use of shaving hours and getting the right growth metrics. Approximately one-third (30%) will be used on staff, and the final 10% will be directed to other necessities such as software, space and legal.
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