Powered by more With $ 200 million in VC funding, Kobalt is changing the way the music industry works and putting more money into the pockets of musicians in the process.
in a The first part of the series, I walked through the story of the company's foundation and overall structure. There are two basic theses on which Kobalt bet: 1) that switching to digital music can transform the way royalties are tracked and paid, and 2) that streaming music will enable the growing middle class of DIY musicians who find success through countless outlets.
This article focuses on the complex way and how royalties flow through industry KOBALT Restructures that process (while the third part focuses on the middle layer of music). The music industry manages copyright and royalty collections. If the system crashes – if people lose track of which songs are played and who owes the amount due to royalties – everything stops.
Kobalt is a compliance technology company as much as a music company: we have built a “semi-operating system” to handle this more accurately and quickly using the software and a centralized approach to clusters, leading to an inefficient and inefficient system breakdown so that everything can run more smoothly and predictably on his head. The big question is whether they can maintain their initial leadership in doing so.