Cooking may be under constant attack by a wave of startups offering on-demand food delivery services, with names that can double as fierce calls to action (hey All just!), But this did not stop the startup in London ckbk From payment in reverse – with a digital service that provides on-demand access to high-quality recipes licensed from major publishers of the best-selling cookbooks.
In fact, the ckbk platform offers not only individual recipes but full cookbooks for browsing Application form.
Ckbk platform, launched from the demo version today – after a Kickstarter campaign last year Which raised just over $ 55,000 – is promoted by creators as "Spotify Recipes". Think of "playlists" of professionally programmed dishes to install in the kitchen.
At launch it provides access to CATALOGUE Over 350 cookbooks (over 80,000 recipes) – a culinary library that is set to continue to grow.
For $ 8.99 / £ 8.99 per month, the premium user ckbk gets unlimited access to this "curated set of cookbooks" – with content selected using "Recommendations from hundreds of chefs and food experts including Nigella Lawson and Yotam Ottolenghi."
The Premium layer provides free access to three recipes per month.
Subscribers essentially pay someone else (most likely) a superior knowledge of cooking to sort wheat from the husk so you don't have to do the hard work to find out free online recipes that are worth investing your time (and then, teeth) in.
Not just any old recipes, sponsored editorial recipes is a promise of ckbk.
Content partners at launch include “dozens” of major publishers – including Chronicle Books, Macmillan, and Oxford University Press, Rodal, Simon & Schuster, and Workman Publishing Penguin Random House’s The fingerprints of Rodal and Stroic.
The cooking content available on the platform is counted as extending to both contemporary authors such as Molly Yeh and David Tanis, to grant Michelin-starred chefs and chefs, while also diving into ancient cooking classics, such as On Food & Cooking and Oxford Companion to Food, works by the legendary French chef and restaurant Escoffier.
Publishers participating in the ckbk platform are given a new stream of digital revenue (it is not clear what the revenue share is) – it is presented in the form of "new insights into cookbook recipe usage patterns" that they can use to feed future editorial outputs. Of course, all users of ckbk face their extensive browsing for data mining.
To drive the "Featured Recipes" proposal, ckbk lags behind a range of upcoming promotional partnerships with kitchenware brands, food brands, food events, culinary schools and publishing channels – which it says will be launched in the next few months.
He says recipes on the platform have been improved to integrate with connected kitchen appliances.
European company BSH (whose brands include Bosch, Gaggenau, NEFF and Siemens) The first strategic partner is named for ckbk. A premium membership service will be offered to UK buyers of the NEFF N90 Connected Oven.
Subset of & # 39;Smart cookbook recipes on ckbk will automatically determine the correct time and oven temperature via the N90 Home Connect system – for anyone who doesn't bother you to fill the faces themselves.
Ckbk adds that the selected recipes will be more "improved" to take advantage of the features and cooking patterns in the smart oven. Anecdotes that might make a seasoned chef raise eyebrows and wonder if this is heading towards recipes for robots.
The licensing project was certainly a slow process. The company behind ckbk, 1000 Cookbooks, has been working on bringing this concept to market since 2014, at Crunchbase.
It says it is currently raising an initial round of financing of $ 2 million – having already raised a total of $ 750,000 in initial funding by investors, Techstars / BSH Home accelerator future program, and his campaign Kickstarter.