DTC’s Daily Digest brings you the latest news about the world's fastest growing brands. In today's edition: Allbirds to start selling socks. Heycar launches in UK. The Radnor Hills goes B2C with an e-commerce store.
Allbirds to start selling socks
Sensation of sustainable shoes Allbirds he is Now sell socks. The new products fit the ecological warrior Allbirds template, as the company uses a “brand new material” called Trino, which uses yarns that include a mix of Allbirds and wool.
The company claims that its new socks are made from natural ingredients and a range of recycled plastic bottles and plant fibers are 100% carbon neutral. The socks are priced at $ 16 for tube socks, $ 12 for "no-show" socks and $ 14 for quad length socks.
Allbirds are not the only company that sells sustainable socks. Osom Socks are made from high-cycle clothing materials and sell at a similar price. Repreve, Zkano And thought They are also brands that use recycled materials to make their own socks. Although there is competition in the market, the ownership of the Allbirds brand will help this product thrive, and with new materials now in operation, they will find it easier to expand into other clothing categories, such as sweatpants and pajamas.
The footwear company has raised US $ 77 million (£ 64 million) so far, and is supported by investors including Learer Hippo, Tiger Global Management, Fidelity Management and T-Price.
Heycar launches in UK
Heycar, an online marketplace for used cars, Launches in the UK todayWith a mission Greater confidence and transparency in one of the UK's largest retail sectors.
The brand will do this by creating a superior user experience for consumers and merchants, with the launch of an inventory of more than 100,000 vehicles listed from about 50 brands through 1,400 dealers.
The Association of Automobile Manufacturers and Dealers (SMMT) estimates the value of the UK used car industry at £ 50 billion. The UK used car market is valued at £ 17.6 billion by the Finance and Leasing Association.
The UK used car industry has long suffered from strong consumer doubts. Heycar aims to overcome this uncertainty and make its mark on the sector through innovation and new thinking. Heycar brings a simpler solution to the UK, allowing users to search for and find their used cars, while completing a quote on a seamless online journey.
Shareholders include Volkswagen Financial Services and Daimler Mobility, and the UK will represent Hikar's second market, following its launch in Germany in 2017.
Radnor Hills goes B2C with an e-commerce store
The award-winning Welsh water and soft drink industry Radnor Hills has turned its hand into e-commerce with First online store.
Radnor Hills was founded in Powys, Mid-Wales in 1990 and produces one million bottles of soft drinks per day. Today the company employs 170 people, which is £ 47 million. This step, which will allow customers to purchase products by case, is the first business, which has only been previously sold to B2B customers.
Radnor Hills is preparing for this launch for a while and has recently launched Zero sugar group of energy drinks, As well 100% recyclable bottle For their Radnor Splash group. Both aspects will attract B2C shopper, and we hope to help start Radnor Hill's presence in the B2C market.
The work is intended for Turnover of £ 50 million by 2022, Because it also looks forward to delivering cans and lowering the package (with a 50% lower package than a previous contract).
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