India's e-commerce giant Flickrart Said on Tuesday it was renewing its shopping application to add Indian language support, video streaming and a visual audio assistant, the latest in a series of recent efforts to expand its reach in the country.
The Walmart A company owned by the local market company TechCrunch said it has begun to introduce features to the shopping application and will pay it to all existing users within the next 20 days.
Only 10 percent of India's 1.3 billion people speak English. Flipkart said it was working to fully customize its platform for several months to add support to Hindi. As part of the modernization process, the company also offers the "Voice guided visual navigation" feature, also designed in Hindi, targeting Internet users for the first time – and current online users who are uncomfortable with online transactions – making it easier for them to navigate the site and place orders.
As part of paying for access, Flipkart also offers the in-app video stream called Flipkart Videos, which will feature films, shows and other long and short-term content from a number of production houses and movie studios, the company said.
Her rival Amazon India added support to the Indian last year, although the feature is limited to translating basic texts.
The video stream feature is included in the Indian appetite image for media content consumption on the Internet Balloon in recent years. Hotstar, a Disney-owned video broadcast service, has More than 300 million active users were collected each month in the country.
Flipkart said the video stream feature would enable it to invite a new segment of users to its online platform, but they were not currently shopping on the Internet. Although more than 500 million Internet users are connected to India, only tens of millions are online. A spokesman for the company said the broadcast feature would be accessible to all users at no cost without any loyalty program, refuting a recent media report claiming that the feature would be limited to loyal customers.
"In the past 10 years, our vision and ethics have been to" India the real "solution and to create technical solutions for India here in India," said Kalyan Krishnamurthy, Group Chief Executive Officer at Flickrart. "When it comes to meeting the needs of 200 million users in our country, Is to proceed with the application of the principles of access and affordability.
"We firmly believe that the next stage of our growth lies in loyalty and democratization of e-commerce and the country will continue to see more innovations arising from our deep understanding of Indian consumers, especially central India."
Flipkart said it is also trying to make it easier for users to discover the elements in the application. So they present an abstract called "Fleckart Ideas" that will include short videos, animations, polls and quizzes.
For example, a user may see a short video showing a sportsman wearing a sneaker, a shirt, a jeans shirt and a hat. If they click on the video, they'll see the exact elements the person is wearing in the video and other similar elements. With one more click, the user will be able to purchase any of these items.
The company said it works with more than 400 influential and 30 brands to create content that will appear in the feed.
The company said that all these features, in addition to the games section presented by Flipkart last year, will now appear at the bottom of the screen for easy navigation. More than half a million users in India play mini-games on Flipkart daily. The company said it would offer more games to boost levels of participation and provide loyalty points as a catalyst for customers.