Kencko, A company that wants to help people eat more fruits and vegetables in their daily lives, is entering the status of Eid after announcing a $ 3.4 million seed round for product growth and development.
We are a company profile last yearBut for those who have missed it, Kencko develops plant products that help people eat healthy food without suffering from terrible food tasting or other excessive eating. This means that fruit drinks, the company's first product, include pulp and vitamins that are not found in compressed juice but come in a suitable bag that has been frozen by light and dried slowly to keep all the good. Each 20-gram package, mixed with water, contains two of the five daily recommendations for fruit and vegetable rations, the company says.
Currently, Kencko, which means health in Japanese, sells fruit drink with six different flavor options. Founder and CEO Thomas Fros said the plan is to add up to half a dozen new options before the end of this year. Also comes two new products, such as beverages, made of 100% organic fruits and vegetables, making it easy and eating healthy food.
In addition to products, Kencko also uses new capital to develop its direct consumer strategy. The big focus is its application to mobile phones, which is currently in beta with early adopters, but will be fully launched this year, according to Froes.
Kencko products are sold in units but also in a subscription. This package will include a nutritionist – from the Kencko internal team – who will use the data collected in the application to help customers personalize and compare their diet. In addition, it may include face-to-face appointments in parts of the United States and telecommuting sessions, added Froes – who runs the 25-person company with co-founder and deputy CBD Ricardo Vice Santos.
Kencko focuses on the United States and Canada but is available worldwide. Customers can buy a fruit drink through a three-day trial package worth $ 16, or a more convenient package of 20 and 60 bags, which costs $ 60 and $ 150 respectively.
I became a vegetarian fros After diagnosis of acute gastritis. He was inspired to start the company in 2017 after a 90 percent diet of fruits and vegetables cleared the situation without medication – a former doctor told him he would need a group of pills for the rest of his life.
Now, with such plant brands Impossible food Aside from the flourishing of meat and increased media coverage of food science and sustainability, Froes believes that attention to healthy diet choices has never been higher.
"There is a demand for greater transparency and knowledge about the ingredients," he explained in an interview. "The past few years have sparked a whole new revolution about food."