YouTube today announced more ways for creators to attract fans and earn revenue. The company today announced the VidCon event in Anaheim, California. Last year, YouTube used this event Launch new products Such as channel memberships, merchandise shelves, first offers, and more. This time, you're expanding many of these options with new features, with new products like Super Stickers and Playlists – the latest to promote YouTube's educational use.
At the same time, Super Stickers are designed to complement the current Liquidation Tool, Super Chat.
It was launched in January 2017, Super Chat lets the public push to make their message stand out during the live broadcast of YouTuber or the premiere. Today, YouTube says Super Chat is now the first income across nearly 20,000 channels – an increase of 65% year-on-year.
Over 90,000 Super Chat channels have been used so far, with some earning over $ 400 per minute, thanks to this feature.
Due to the power of Super Chat, YouTube introduces Super posters, which will be released in the next few months. Fans will be able to buy these new animated posters during live broadcasts and initial comments to show creators how much they like their content.
The idea of Super Stickers seems to be inspired by the Twitch gaming site Emotes And cheermotes, Which also brings animated posters to chat as a way to support video creators. However, YouTube Super posters will have a different look and feel and will be presented across different languages and categories – including games, fashion, beauty, sports, music, food, and more.
At VidCon last year, YouTube also introduced channel memberships – an extension of the previous Twitch-like "sponsorship" model on YouTube Gaming, where fans pay a subscription to special features associated with a favorite channel.
Currently, fans can choose to pay $ 4.99 per channel subscription for unique badges, new emoticons, and other special features such as access to exclusive live streaming, additional videos, or shouts. Today, YouTube offers a very important change to membership: levels.
With levels, creators can set up to five different price points for membership, each with their own set of privileges. This feature has already been tested by specific YouTube users, including Fine Brothers Entertainment on their REACT channel. YouTube said channel revenue had increased six-fold after offering two levels of higher-cost pricing.
In addition, YouTube expands the Merch shelf that you launched last year at VidCon. Her first partner at Teespring helped creators sell goods such as shirts, hats, phone cases and more. YouTube took a small commission on sales, but said the majority went to the originator – along with the money obtained from merch sales themselves.
YouTube says that thousands of channels have more than doubled their revenues thanks to Merch, Super Chat and Channel Channel since it was launched.
In addition to monetization features, YouTube took time to talk about educational and inspiring use cases on its site.
To make it easier for people to learn something new, YouTube introduces a new feature called Learning Playlists, which provides more structure than is available in today's playlists. This feature allows video creators to segment videos into chapters on basic concepts, from basic to more advanced concepts. It hides recommendations from YouTube's first watch page.
Finally, the on-site fundraising tool, YouTube Giving, is set to exit the beta After a year of testing. The feature will launch in the coming months and become available to thousands of US creators. Once the live broadcast, fans can click the donate button to give the non-profit profit their support to the originator.
Before VidCon introduced today's head of YouTube products division Neil Mohan, the company announced its well received the changes To the site's copyright infringement tools.
Said that copyright owners should now specify the timestamp in the video in which their content appears, while creators will be able to use an updated version of YouTube Creator Studio to easily remove the portion of content associated with the claim.
This helps to address situations where the manual claim system (or some may be abused) has been used to claim very short – only one second – content or casual content – such as when the originator walks through a music store , For example. The company said in April it looked forward to addressing the issue.
The new system allows creators to mute easily when playing the claimed song, replace the song with free-to-use tracks or quickly reduce the infringing content, rather than reducing their videos.
Creators generally welcome changes and new features that help them attract fans better and earn money (or at least not lose money).
However, YouTube is still under scrutiny for larger steps and other practices such as playing a recommendation system and its role in The creation of worm sexual abuse of children; COPPA alleged violations, which The FTC has been alerted to; Its ability to radicalize viewers because it refers to more extreme content. Its contribution to the world Where parents take advantage of their children in cash. And Issues on how "free speech" policies And hate speech, among others.
In the grand scheme of things, YouTube has a lot on the plate behind some posters and new ways to sell booty. But these are the kinds of tools that creators hold onto the YouTube platform, even amid the threats of other big technology companies such as Facebook, Instagram, And now Snape Chat, which just announced offers new creators.