DTC's Daily Digest gives you the latest news on the fastest growing brands in the world. In today's edition: Tim Armstrong launches marketing play for DTCs; Brooklinen DTC to diversify product offerings; Go-Jek brings additional funds from Mitsubishi.
Tim Armstrong launches a marketing play for DTCs
Former AOL president Tim Armstrong joins the hunt for marketing budgets for direct consumer brands A new project called Unbox DTC companies will help Falcons produce their products.
Unbox will provide technology, marketing capabilities and events that customers will be able to use to find, track and communicate with customers. Unbox is part of Dtx, a company recently established by Armstrong to invest in emerging companies DTC.
Unlike social networking platforms, where most DTC brands find their first customers, Unbox will give marketers access to the consumer data they collect. The information may include e-mail addresses from consumers who agree to share data when they download the Unbox app, or details about how a user is interacting with the trademark in an event or after seeing an ad.
"The Unbox is really evolving our direct consumer strategy," said Armstrong. "Brands want to lower the cost of acquiring customers." They want ownership of the data. "
"One of the things we saw with the direct consumer, which we think will be very large as a future part of the Internet, is the ability to move from platforms to ecosystems where there is a much larger direct connection [with consumers]"He said.
Brooklyn DTC is the latest DTC to diversify product offerings
Brooklynline, the direct consumer brand, bed sheet supported by investors including FirstMark, is Enter space clothing With the first line of loungewear. The company says its designs, including tops, pants, shorts and dress, are inspired by vintage sportswear made of cotton and mules mixed with spandex. Prices range from US $ 28 (£ 22) for jersey to US $ 75 (£ 60) for jogging shorts.
News continues in an interesting direction for DTC's diverse product offerings, including recent announcements Quip insurance product. DTC's ability to do so stems from the data and intelligence it maintains on its customers, giving them insights into the types of products they will be interested in, outside the core business offerings.
The emerging company, whose investors also include the New York University Innovation Fund and the Dorm Room, has built its reputation for high-quality linens but at affordable prices and is able to offer lower prices by controlling design, manufacturing, logistics, fulfilling sheets, comforters, pillows and towels. It's basically an emerging e-commerce company, but it also runs a pop-up. And Brooklinen The final round of financing was a $ 10 million series (£ 8 million) announced in 2017.
Go-Jek collects additional funds from Mitsubishi
Go-Jek Indonesia has horseback riding Capital added over continuous F series Of the trio of Mitsubishi companies. This new investment was announced days after rival Grab, Funds were collected for continuation of the H series From Experian Credit Rating Company.
Osamu Masuko, president of Mitsubishi Motors, said he "believes"[s] The accumulation of knowledge of the rapidly expanding new mobility services in the region and the opportunity to enter the market will contribute to the growth of the South East Asian market in the future. "Among other investors are Google Go-Jek, Meituan Dianping, Tencent, and JD.com.
Prior to this round of investment, Go-Jek last collected the $ 100 million (£ 80m) series in March. Its total funding to date is $ 3.1 billion (£ 2.5 billion). This may seem overwhelming, but by comparison, Grab has collected about half of the total Go-Jek funding in US $ 1$ 1.46 billion (£ 1.16 billion) led by Softbank Investment Advisers.