DTC's Daily Digest gives you the latest news on the fastest growing brands in the world. In today's edition: Quip: From toothbrush to insurance; Passenger Club beats the goal of fundraising; TV works with a modern touch.
Quip: From toothbrush to insurance
Quip, the electric toothbrush maker, benefits from the latest acquisitions Release of dental insurance An alternative to customers in New York City this summer. Called Quipcare, the service operates on the back of Afora, a Dental insurance alternative startup SWEEP acquired last May.
Simon Enver, CEO of Cube explained this The goal is to update the dental care experience. "People are used to being able to pick up their phones to book, pay and track every aspect of their daily lives," Enver said. "We think the smooth thing we can bring to dentistry."
In addition, the plan aims to make prices more transparent so people know exactly what they will pay before treatment. Quipcare started this summer in New York and plans to launch it more widely next year. Thanks to the acquisition of Afora, Quip already has hundreds of Quipcare service providers. Prior to Quipcare, Quip already had 40,000 providers on the Dental Connect platform.
A passenger club beats the goal of fundraising
The Season Ticket Service has a Commuter Club Break the goal of fundraising. Based UK business, which initially sought £ 1.85 million, now exceeding £ 2.1 million in the Cedars tour.
The Commuter Club, already a leading retailer and the UK's £ 6 billion market leader in the UK ticket market, is growing rapidly. They have so far issued £ 70 million in loans to more than 20,000 clients and have a compound annual growth rate of 300% (2014-2018). Now with the proven acquisition model, attractive unit economics, large customer value value and improved volume margins, we expect to issue tens of millions of tickets and loans this year.
For passengers, the value proposition is strong: they can save up to (and sometimes exceed 20%) more than buying monthly or weekly tickets or using a contact. Since their last fundraising campaign in 2017, they have also re-launched their first mobile customer journey, resulting in double conversions and lower CPA.
Five will be re-invested to the core platform, while five will be put on marketing and engineering. The remaining 60% will be used to build the brand and get new customers.
The TV works with a touch of modernity
A touch of talk, A digitally original site and application for members only Boosted their growth through recent TV campaigns.
Social communication channels launched to launch the company reached saturation point, and the company was backed by the adventurous looking for new channels to maintain momentum. The company has collaborated with Marketing Architects to include brand marketing and performance, and has since seen an increase in revenue growth.
"TV is now the biggest part of our marketing spending," says Jeremy Hume, co-founder and CEO of Touch of Modern, "If I were to recommend another company, I would tell them to test TV." He explained that the TV ad had moved from an experience to the brand's main marketing channel, Backed by an investment of $ 15 million (£ 12 million).
The new touch has raised 17 million US dollars (£ 14 million) so far, since its inception in 2012. More recently, the business has raised $ 14 million (£ 11 million) in the B series in June 2014. Among investors here Bartek and Silicon Valley Bank.