In this version of Weekly Focus APAC: NTUC income directs consumers directly through an electronic portal; Singtel opens a unmanned retail store. McDonald's cooks for new members with Link.El.me; Citik Bank leaps on JD.com to deliver gifts; and Lazada Photo Search 500k watches is used daily.
NTUC income is directed directly to consumers via an online portal
Singapore-based NTUC Income launched an online portal and a "digital consultant" as part of its efforts to make life insurance services available directly to consumers.
Through the Online Life portal, consumers can purchase 18 savings and protection plans directly including six passengers, and click on the website for product comparisons so that they can distinguish between the features and benefits of the product. They will also be able to allocate premiums, guaranteed amounts and policy duration on the portal.
Consumers who wish to make a financial review first before making a purchase can resort to a digital consultant, askSage, on the portal. Self-Service Consultancy can help consumers review their life insurance needs before providing a shortlist of related products based on these requirements. The Digital Advisor can now review 25 income protection plans, including six contestants, for consumers online.
"The integrated proposal for Online Life and askSage is strong because, for the first time, consumers are supported by digital assets that offer self-service for online life insurance smoothly, from fact-finding," says Peter Tay, chief operating officer of NTUC Income, who heads the Office of Digital Transformation. , Financial audit, needs analysis, to guide product identification, comparison and purchase.
"For digital citizens who prefer online contracting, the integrated digital proposal comes at the right time to expand their access to life insurance and fill their protection gap." This is important because traditional communication by financial advisors to this segment of society has proven to be a challenge " .
Singtel opens an unmanned retail store
Singapore Singapore Telecom opened a 24-hour unmanned docking station with a live robot capable of helping visitors through a dedicated service.
The UNBOXED retail store is equipped with handset models that shoppers can experience as well as self-service video kiosks where customers can subscribe to their mobile plans and make purchases. They can then assemble their devices from the POPStation or the package cabinets in the store.
They will also be able to browse and purchase accessories such as phone bags, power drains and headphones. Existing customers can also pay bills, prepaid cards or portable Singtel Dash and get SIM card alternatives.
The live living robot in the store is compatible with facial recognition technology so that it can make customized recommendations for customers who help them.
Sengel said the store itself is mobile and will be moved every few months to serve customers in areas that are busiest, such as transport centers and campus. The store is currently located in Singapore's central business district on 20 Pickering Street, 45 square meters when fully extended and can be remodeled to accommodate different areas.
"The future of retail here and now integrates the digital shift between online and offline customer contact points to deliver new, hassle-free buying experiences to consumers," said Yuen Kuan Moon, CEO of Singtel in Singapore.
"UNBOXED caters to today's consumer needs and provides a peek at the next generation of retail – fast, immediate, comfortable and experimental."
McDonald's cooks new members with Ele.me integration
The fast-food chain linked its loyalty program with Al.All's Alibaba Group, enabling McDonald's customers in China to earn points through the online delivery platform.
Ele.me users can activate their MacDonald membership with a single click on the app and start earning loyalty points for their purchases of fast food, according to Alibaba.
McDonald's China said the partnership pushed nearly 20,000 new members on the first day of launch and led to a 20% increase in orders in one day from the previous week. The fast food chain runs more than 3,100 outlets across the country, with more than 2000 of these stores available on the Ele.me.
Its membership program was launched last year, allowing McDonald's customers to earn points for in-store purchases or through their own application. It currently has more than 75 million loyal members.
"The integration of our loyalty program with Ele.me helps us provide more customers with a full range of organic services and benefits, ultimately enhancing the delivery experience," said Emily Bang, Head of Brand Extension, McDonald's China.
Lazada Photo search watches 500K users per day
Lazada Group, an e-commerce firm in Southeast Asia, says about 500,000 users search for image search function on a daily basis, retrieving 30 million products every day.
The search function launched earlier this year allows shoppers online to search for products by taking photos or downloading them from the retail market. It has proved to be highly marketable and particularly useful for product categories such as fashion and electronics, said Raymond Yang, chief product officer at Lazada.
Speaking at the Alibaba Cloud Summit in Singapore last week, he said the image search function was especially important for a region with several local languages.
By analyzing the search engine and its user patterns, Yang said, consumers in the region will not use many keywords to search for products, except text like brand names from their searches.
He said the introduction to image search was aimed at resolving this gap, adding that 60% of women who used the job chose to download images – rather than capture them – which may have been downloaded from social networks.
CITIC Bank leaps on JD.com to deliver the gifts
China CITIC Bank appointed the local e-commerce company JD.com as an exclusive gift delivery provider, offering service to the bank's credit and debit card holders as part of its loyalty loyalty program.
The partnership facilitated the China CTC operations, which reduced the average delivery time across China from 5.5 days to 2.5 days and improved efficiency by more than 100%, according to JD.com.
The Bank works with many gift providers to offer a range of products that customers choose when replacing their loyalty points. These gifts were previously delivered individually by each gift supplier.
With the JD.com partnership, gift vendors are now sending their products to the e-commerce storehouse near them. From there, the JD'com service team will process the final mileage delivery to customers across China and each gift package will contain the China CITIC logo.