DTC's Daily Digest gives you the latest news on the fastest growing brands in the world. In today's edition: The Invest in investment in TomboyX; Urban lifts US $ 10 million Stitch Fix launches business in UK.
The Craftory Investing in TomboyX
TomboyXA US-based, direct-to-consumer, and sex-neutral domestic brand today announced the conclusion of a $ 18 million (£ 14m) round of financing round led by the British Investment House, Craft. With this deal, The Craftory becomes TomboyX The majority of shareholders.
The company raised US $ 4.3 million (£ 3.3 million) in category A financing last year, bringing total funding to more than $ 25 million (£ 19 million). As part of the deal, the board members will join the board alongside Pauline Brown, the lead investor in the first round of the TomboyX series.
"We are very proud to welcome the team as it expands its global reach and continues to design innovative and sustainable pieces," said Elio Leoni Sceti, co-founder, The Craftory. "It is important that companies such as TomboyX continue to promote self-esteem as we move towards a more open and progressive society."
When DTC Daily occurs, the Sceti In October 2018He explained that The Craftory only wants to hear from competing brands that meet "good reasons", which include defending self-esteem and developing society. Tomboy X definitely meets all of these standards.
Urban areas raise $ 10 million
CivilizationThe London-based company that allows you to book massages, orthopedic services, facial and nail services on demand, Raised US $ 10 million (£ 7.7 million) in Group B financing. The tour, which includes $ 4.5 million in group funding (£ 3.5), is spearheading the acceleration of digital projects (ADV).
The funding will be used to help Urban become a single health service store on demand, with new product categories planned, including fitness. Jack Tang, the founder of Urban, TechCrunch, said he wanted the company to add only digital wellness offerings and harness the skills of its practitioners, as no face-to-face booking is required, along with a planned content boost. He believes that this will help Urban launch it in other cities and countries in the future, but at low cost to acquire the user because its brand will already be known. The company currently operates in many cities of the United Kingdom, along with Paris.
Urban has already begun the process of appointing a team of 30 engineers in Lithuania at its office in Vilnius. The Lithuanian team will work on all aspects of the platform, including client-facing applications, the Business Practitioners' Program, and the Enterprise Presentation and Data Science projects in Urban.
Stitch Fix launches business in the UK
American fashion technology company Stitch Fix he is Launch in the UK, Thus providing online personal design service from the United States for the first time.
Stitch Fix wants to simplify the shopping experience for everyone. Using human hair stylers along with algorithms, aims to create a smarter and faster way to buy the clothing that suits you.
Potential customers sign up for the site and create a style profile, adding information such as age, height, weight, and convenience preferences. This reaches about 85 different data points. After that, you can request a "fix", where the personal designer will fix elements based on your data and lifestyle and send it to your door for a design fee of only £ 10.
The UK will pose a different challenge from the United States, with Stitch Fix expanding out of its domestic market for the first time. Shoppers in the UK have a somewhat more technological savvy and are more accustomed to online shopping than their counterparts in the United States, but this also means that there is a need to prove that receiving coordinated things is better than browsing themselves.