Startup in London Wheely A $ 15 million Series B series, led by Consentrack, was brought together with Oleg Tschletzov, Misha Sokolov and other participating investors. The company wants to build a competitor to Oper that focuses on the luxury market.
It's a bit ironic when you think about it when Uber started as a luxury company. But everyone knows someone with horrible Uber stories. For this Wheely Is building a reliable and predictable riding experience.
The company currently lives in London, Moscow and St. Petersburg – Paris will come this summer. He works with 3500 drivers and currently has an operating rate of $ 80 million in total bookings.
Wheely does not attempt to reinvent the wheel because the company works with third party partners and does not use its own drivers. Similarly, the company takes 20 percent of each trip.
But startup insists on strict recruitment. For example, you can not become a Wheely driver from the first day. The company needs at least three years of previous driving experience. You also need to pass multiple tests including driving tests and etiquette tests. Only one of the four UberBlack drivers pass the exam.
There are currently three different categories – an ordinary class with Mercedes-Benz E class cars, a luxury class with Mercedes-Benz S-class cars and a class of trucks with Mercedes-Benz V-Class cars.
The minimum cost of the ride is £ 12 with the beginner category, £ 16 in the S category, and at least £ 40 for the vehicle. You then pay depending on the mileage and the time you spend in the car.
It has been working well as Wheely now represents about 11 percent of London's total bookings. Given that each trip is more expensive than the traditional ride that commutes by riding, it makes sense that Wheely has captured a large portion of the money pie. Now, let's see if the company can find enough cities with the wealthy to expand its business.