DTC's Daily Digest gives you the latest news on the fastest growing brands in the world. In today's edition: Lush resigned from social networking in the UK; raised funds at Movo for international expansion; and Chico launched DTC, TellTale.
Lush leaves social networking in the UK
British cosmetic company Lush is closing Social media in the UK Pages. When the news was announced on Twitter, she said she was "tired of fighting with the algorithms" and did not want to "pay to appear" in news files.
The company, which sells handmade essential soap, bombs and other body products, has asked customers to contact him via e-mail, telephone or through its website. LushUK had 202,000 followers and 569,000 followers on Instagram. Over 423,000 pages on Facebook have been popular.
"We do not want to limit ourselves to talks in one place, and we want a social situation in the hands of our societies – from our founders to our friends," she said in a statement. The company said it "prevents the mediator between us and the fertile community."
The last phrase there is particularly interesting for DTC brands, because this is exactly what they aim to do – remove the broker, so that they can understand more about their customers. However, closing the accounts of its main social media seems a step too far from Lush. While they will have a better understanding of the customers they interact with online, the number of these customers will drop sharply, as most of their audience will interact with social media only with the brand when checking their social accounts.
Mobo fundraising for international expansion
The Madrid-based Micromobility startup has A Series A financing round of € 20 million (£ 17 million) To accelerate international expansion.
Spanish start-ups, founded in 2017, target cities in their local market and markets through LATAM, providing the latest mobility through rental electric scooters (electronic bikes and electronic scooters) painted on the application map. It is a subsidiary of the local Cabify company, Which provided basic funding for startup.
Movo currently operates in six cities across five countries: Spain, Mexico, Colombia, Peru and Chile. The first electronic cycling service was launched in Madrid a year ago, and has since expanded its local operations to the southern coastal city of Malaga, as well as to Latin America.
The new financing is often linked to further international expansion, with a plan to expand into new markets in LATAM, including Argentina, Brazil and Uruguay. Movo targets a total of 10 countries by the end of 2019. Class A will also be used to develop its fleet of vehicles in existing markets.
Chico launches DTC, TellTale
FASCO announced in the near future Launch their latest brands, TellTale, intimate clothing group targeting women aged 25 to 40 years. The brand will be launched later this month and sold exclusively through mytelltale.com.
"TellTale allows us to target new customers and offer them a different experience than the one we offer through our intimate Soma brand apparel," said Mary Van Prague, president of Chico's Intimate Apparel group. "It's exciting to launch a start-up brand with a simple, dedicated team to allow for speed and agility."
This is an interesting step from Chico, a move that is undoubtedly in the making, as they collect data and comments from customers about what they like about Soma, and use this information to develop the TellTale product line.
Lower costs associated with DTC business management means that Chico will be able to deliver products at an affordable price; and with a strong customer base already in place (through Chico loyal customers), this should be a successful entry into the market.