DTC's Daily Digest gives you the latest news on the fastest growing brands in the world. In today's release: Pour Moi joins the DTCs that sell on Amazon; Cargo expands Uber's partnership; Monzo beats Direct Direct as Best Bank.
Pour Moi joins sales of DTCs on Amazon
Pour Moi, a D2C skin care brand based on the regional climate, says she joins many independent beauty products Sell on Amazon.
Pour Moi targets a range of products (such as day and night creams, bales and serums) in which women live. The recommendations are also adjusted seasonally to ensure that women have the appropriate level of environmental protection for their region.
Beauty and personal care products are already Amazon's second largest product. The e-commerce giant sold $ 1.9 billion (£ 1.4 billion) of personal care and personal care products in the second quarter of last year, up 23% and $ 950 million (£ 718 million) in beauty products, up 26 %.
But do you sell on Amazon a sustainable plan for DTCs, or is evil necessary at present? Although it can not be denied that selling on the platform will be a big sales amplifier, Amazon is well known for building its own product lines of data related to the products sold on its site. They are already applying their own beauty lines, including Fast Beauty Company and Find, which offer low-cost cosmetics now available in the UK. So, as we expected, Amazon has begun prioritizing its products in its ads, and the DTCs will soon see lower sales from the platform.
The goods expand Ober partnership
Cargo, the exclusive supplier of car trading at Uber, has started its next phase of expansion by Expanding its partnership with Ober in New York City. The partnership makes it easier for drivers to provide passengers with the desired products and services during the flight.
Drivers can receive their free Cargo Box at Uber's Queens Greenlight Hub to immediately start earning extra income by providing passengers with snacks, premium electronics, digital privileges, etc. through the Mobile Cargo platform.
Since its launch 20 months ago, Cargo has emerged as a leader in the in-car driving experience. More than 20,000 Rideshare drivers have been using Cargo for extra revenue by distributing products from leading brands such as Kellogg, Mars Wrigley Confectionery, and Coca-Cola. Passengers buy or receive free products, discover new brands, and access digital products, such as reduced SeatGeek tickets, through Cargo, making their journey more enjoyable and effective. Cargo's expansion is the first of a series of planned domestic and international launches with Uber for 2019.
Cargo has been involved in its participation and driver applications since 2016; at the time it raised US $ 29.4 million (£ 22.2 million). The latest fundraising was a Class A investment coming in September 2018.
Monzo first beats directly as the best bank
MONZO The charts topped the list as the preferred consumer According to the consumer group ie?, Prompting the first DirectX to emerge from its top position for the first time. Starling Consumer Bank came in third.
This year is the first time Monzo appears in the poll. The start of banking was a bumper year. The launch of its current account officially in April, now has more than one million customers.
This shift shows how application-only banks have become a real challenge, not only for higher performing banks such as First Direct but also for other banks as application services become more popular.
The only area in which Monzo left its rating criteria was product categorization, surpassing conventional banks such as First Direct and Natwest. Privileges offered by conventional banks (such as First Directs' £ 100 bonus and 0% short up to £ 250) still outweigh the cheap Monzo spend abroad as a reward to customers. To regain its position at the top of the table, First Direct can not only rely on these privileges, and needs to improve its offerings for mobile phones, where competing banks are already building an advantage.