DTC's Daily Digest gives you the latest news on the fastest growing brands in the world. In today's edition: Financing the new Nua; Starling Bank expands to Southampton; and puts his trust in television.
New Noa Financing
Venture capital firm Lightbox First investment Of its second fund of $ 200 million (£ 152 million), and invests $ 4 million (£ 3 million) in Noa, A female wellness brand based in Mumbai.
Nua manufactures and sells sanitary napkins, with custom subscriptions for each woman's cycle, and is delivered to her home every month accordingly. With global brands such as Whisper and Stayfree that capture the bulk of the market share in India, Nua is coming new in this field. But what distinguishes the company is that it works on a direct innovative model for the consumer, where women are able to allocate sanitary napkins based on their individual needs.
The market for feminine hygiene products in India is worth $ 340 million (£ 259 million) in 2017 and is expected to reach $ 522 million (£ 397 million) by 2020, according to research firm Euromonitor. Nua plans to expand its offerings to include other monthly hygiene and wellness products. The company also has strong demand from overseas regions such as Southeast Asia and the Middle East.
Expand Starling Bank to Southampton
STarling Bank Will open New office in Southampton Employing up to 150 new employees. The company's second office will host 50 software engineers and up to 100 support staff, Said chief executive Anne Boden Techcrunch.
The bank said the digital bank has about 500,000 current personal accounts and 30,000 small business accounts. Starling Bank expects to reach 1 million customers by the end of the year.
The expansion of the planned Starling Bank outside London comes after The company received £ 100 million in grants from the RBS Remedies Fund in February. Funding has been handed over to a series of small banks to increase competition for small bank accounts.
Starling is not the only competitor to expand its horizons. Rival Monzo has also expanded to open an office outside its headquarters in London and is currently recruiting hundreds of customer support staff to an office in Cardiff.
Starling has emerged as one of the leading financial technology companies in the UK, alongside Monzo and Revolut. startup Raised £ 75 million in funding last month In a financing round led by Merian Global Investors.
Rothi put his trust in television
And Rothy, A San Francisco-based shoe company directly to the consumer, is Launch TV campaigns for the first time.
Rothes began an investment round of $ 35 million (£ 27 million) from Goldman Sachs in December. The ads mean that Ruth will join a series of other DTC brands that expand customer acquisition and expand their marketing budgets to include television.
It is time for Routhi to enter the TV market, earning 140 million pounds (£ 107 million) last year and selling more than 1 million in 2018. As part of the show, Ruthie will also run a social campaign and create a six, ten and fifteen And 30 seconds to run.
Routhi's investment in television campaigns not only shows that they now have the financial clout that describes themselves as one of the largest foreign trade centers there, but also in terms of competing brands still retain traditional media. Especially in the United States, where a limited budget invested in social media can stimulate a certain amount of awareness within the surrounding states, to achieve brand equality nationwide, it is clear that the DTCs still consider television ownership.