DTC's Daily Digest gives you the latest news on the fastest growing brands in the world. In today's edition: Founder of MADE.com launches brand new DTC; Monese partners with Avios. Blue Apron Ballooning Arrow.
Founder of MADE.com launches the brand new DTC
Ning Li, co-founder of the British furniture brand Made.com, launched his own company Direct skin care, cosmetics business and consumer, Classification.
He explained to me that while "Many industries are moving from the Internet to the Internet, and some industries, such as cosmetics, food, and doing your own, have moved to online channels more slowly. " The goal of Typology is to accelerate this transition to the cosmetics sector.
Instead of becoming another brand of eco-friendly cosmetics, Typology wants to create an e-commerce giant with many sub-brands, hundreds of products, and aggressive e-commerce strategy.
While the brand is planning to launch several brands in the coming months, it will be interesting to see if they can bring the cosmetic industry to the consumer's immediate sphere. It is a challenge that has not gone under the radar of some giants in the industry. Near the end of last year, Avon discussed How they were looking to rebrand the brand better for the "Instagram" generation.
The emerging company raised $ 10 million in financing from Alvin Capital, Marc Simonchini, Xavier Neil, and Firstminute Capital. There are now 12 people working in Typology.
Monese Partners with Avios
Monese, British banking service, Has joined forces with Avios, So users can track and optimize the Avios balance and check their transactions.
This is a current account associated with Avios, offering financial services and managing a new lifestyle for mobile people. A development roadmap is planned, including more consolidation and recovery opportunities with Monizie in the coming weeks.
Avios sits inside the Monese application, appearing as a separate account, along with other Monese currency accounts such as Euro and Sterling. This allows customers to track and maximize their avios while traveling, traveling or spending through hundreds of Avios partner brands such as ASOS, John Lewis and Just Eat.
Customers can track and manage all travel and finance, including Avios acquired on any credit cards, in one place, via a single application. When customers travel and earn Avios, they can switch between their Avios accounts and their current accounts in the UK, Europe and business, all within the Monese application.
In the coming months, Monese customers will receive Avios for their friends who will be sent, will be able to send and receive Avios among Monese customers, and link their Monese account cards to Avios at the store.
Blue Apron Ballooning Arrow
Blue apron Stocks jumped To the highest level Since September (12 February), with the share company witnessing a jump in its shares by 145% last year.
to me BloombergThe value of food delivery company shares has more than doubled since December, achieving up to 6.6% in its third daily gain in a row.
This reinforcement can be attributed largely to the modern company partnership With WW, previously known as Weight Watchers. Brad Aperson, CEO of Blue Apron, said at the time that the deal, which includes Blue Apron, which creates healthy diets for dietitians, gives the company the ability to reach millions of customers without having to spend extra money on advertising and promotion. Blue Apron WW is paid when you get subscriptions from the partnership, although Dickerson refuses to disclose the financial terms of the deal.
The news is based on a few positive months for Blue Apron, who also announced at the beginning of the year that it will become profitable in the first quarter of 2019.