Social media consumption is growing rapidly, and consumers are increasingly demanding attractive content that is easy to digest. These forces combined to form the next evolution in storytelling: video. This year has effectively transformed video marketing from an optional tactic into a core business strategy. For marketers, this means that to reach your target audience and achieve real business results in 2019, your video should be a top priority.
Videos continue to rape all other forms of media when it comes to capturing and retaining limited consumer interest. On YouTube, with over 1 billion users, people watch 500 million hours of video every day. What's more, a Facebook executive recently predicted that the statutes for all videos would be in less than five years. Regardless of the sheer volume, studies show that videos get more engagement than other types of posts, and video ads are twice as big as memorable ones.
Needless to say, the spread of the video can no longer be ignored. To capitalize on this paradigm shift in consumer behavior and expectations, brands are challenged to exceed more than 30 traditional television channels and produce compelling digital video content.
Here are four tips to increase the effectiveness of your video marketing campaigns.
Improved mobile phone
Since most video ads will be shown on smartphones, it's important to keep the mobile experience in mind.
Our mission should be to build a comprehensive relationship with our customers by leveraging the unique power of videos to engage and energize customers.
You can deliver early because the nonlinear nature of mobile means that people consume video content faster and more than ever before. In order to attract and retain consumers' attention, your videos should tell a short story, with the message in the first few seconds. Messaging should also work with sound. Outstanding brand is also an important element in mobile video. Make sure your logo is displayed early and often, because the ad call is 60 percent higher for video ads with the consistent logo mode.
If your brand is not already mocking the vertical display, full screen, it's time to start using vertical proportions. In fact, according to recent research, people will hold their phones vertically about 90% of the time. This new reality means that vertical screen optimization will help your brand videos appear more natural and less intrusive. Vertical video also consumes more space in the news feed, giving your brand more attention than horizontal advertising. Vertical video is especially appropriate when it comes to Instagram and Snapchat stories, where this type of content is always displayed while keeping your phone upright.
Audio can help add relevance to your video ads, however, because you consume a lot of mobile content when you muted, your basic message must be clear or no sound. Facebook has specifically created an ecosystem that does not require consumers to play audio. With that in mind, in order to make the user stop scrolling and adjust his look at your content, focus on the use of bright colors and eye-catching movements that attract attention, not stories and novels that will be lost without sound.
Take advantage of nanoinfluencers
Creating a sufficient number of custom optimized mobile-optimized videos to feed social feeds may seem difficult and costly, but it has never been easier or less expensive. Video production expands beyond the traditional walls of agencies, and with a narrower economy in the creative industry, more naturally gifted consumers are emerging as creators of applicable content. These creators of consumer content, or nanoinfluencers, are the answer to creating cost-effective original video ads that are quickly produced and proven to be performing.
Explore alternative video formats
In addition to new designs entering the market, rapid technological developments have also led to the explosion of alternative video formats. This emerging video trends open the door to endless possibilities for marketers, especially those looking to take advantage of high-performing video ad rates without aggregated production times or expensive tabs.