With regard to web design, the result of team collaboration is always a better product.
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There are very few projects that can be done on your own. Thousands of people may be involved in making a huge film with a big budget. Even activities that we normally think of as individual endeavors usually involve the contributions of many individuals.
Take a book, for example. We often draw a single working author, who prints every day to make his story. But while the author may present the idea of the story himself, publishing it requires cooperation.
There are beta readers and editors who provide important comments, agents who publish the book to publishers, and, of course, many people who bring this book to life in the publishing company.
If something as individual as writing a book is a collective effort, it is certain that the web design process for your company should also be a collaborative process. Although not everyone will participate in the actual programming of the site, however, collaboration can help you avoid costly mistakes and create a stronger and more relevant customer experience.
Related: 10 tips for web design that drive sales
There are more opportunities for learning on a large scale.
For more information on how to collaborate in promoting a more creative and effective Web design, contact Meredith Cooper, Product Marketing Manager for Adobe Creative Cloud Enterprise.
Her company recently began hosting what she calls "creative squares" – events that include expert speakers and group contests that promote a collaborative learning-oriented mentality.
"Designers are hungry for learning, they are hungry for experience and try to push boundaries and innovation, and we offer it through a new and different forum for learning," she explains.
"This community-based learning platform goes a long way not only to help creative designers refine their skills or learn new skills, but also to help them feel good about what they do so they feel inspired and feel like business issues."
The competitive nature of events has been a powerful transformative tool, with designers from different backgrounds and levels of talent having to work together. This creates an environment where everyone learns from each other while adapting them to new tools and processes.
These cooperative experiences were found to significantly improve results in the workplace. A study from Stanford University in 2014 found that collaboration improves engagement and ability to commit to a task while reducing fatigue and emotional exhaustion at the same time.
In the world of fast-paced web design, with rapid project transformation and other pressures, such benefits can create a significant difference in overall productivity and quality design results.
As Cooper explains further, engaging in collaborative learning events such as Creative Jam helps Web designers develop new skills and gain valuable experience to help them in future projects.
"People come to creativity jams, maybe they use drafting tools or other tools in the wires, they may have heard about XD but they did not use it." They were away from having keys on the keyboard after they took part in the competition and actually sat in the training camp and did practical exercises. To start using this tool literally in the course of their productive work. "
Even an experienced web designer can learn from emerging programmers who have experience in new technology and design principles. With all parties sharing information and ideas, it is easier to identify best practices and important trends.
Related: 10 simple ways to build a successful collaborative working environment
You do not have to be determined to do that.
Collaboration with other web designers will naturally expose you to new tools and concepts that allow you to improve your business. But collaborative web design efforts should not be limited to "experts" who know how programming works.
After all, the web design ultimately aims to create a smooth end user experience – and the average person who visits the company's website will not have a design background. They just want a simple and easy to use platform.
As Aaron Petrie of Doda, a standards-based web design firm, says, this cooperative mentality is particularly important in the development of the agency. "Starting a collaboration with a client at the moment you're seriously considering working with them, start a strong start by developing a research plan with as much relevant information as possible," says Pitre.
"Do not rush this step, pore the details of your plan, brainstorm and brainstorm, ask smart questions to ask your client, ask them to share examples of the work they like, do not hesitate to repeat these steps as many times as needed."
What works in an industry will not always work in another field.
For this reason, web designers must be willing to collaborate with "outsiders" to ensure that a strong design is created that truly achieves the company's goals. This requires industry research, customer statistics and overall design preferences – information provided by a non-design team to help guide the work of the design team.
Technically, the A / B test is a type of collaboration – which is particularly important in the web design process. By learning directly from end-users about design options that affect bounce rate, conversion rates, and other factors that directly affect the site's long-term success, designers can detect errors that are ignored or make minor changes that result in significant change in results.
Related: One measure to test the successful user experience
The benefits of collaboration go beyond web design.
Engaging others in the creative process will not only improve the design of your website …
Creative production can also be improved across the company. Sergio Castro, vice president and group manager at Digital Studio at Digitas, whose company took part in an Adobe Creative Jam event, found that collaboration helped transform everyone's views on the generation of ideas.
"The most important meal is the speed with which you can put something together to put it in front of the client when you create the right environment." At any time you change environments and remove yourself from the usual daily work situation, you become an inspiration and want to create more things.
"Maybe our team did not have the same ideas if they were sitting in their offices, I think Creative Jam has inspired people to be more creative, to find solutions, to find the different sites that might inspire them," Castro continues.
When employees gain external views from their collaborative efforts, they become more likely to think outside the Fund when they face new challenges or projects.
Instead of returning to the usual routine group, they are excited to find better solutions based on what they learned from their colleagues – something 82 percent of executives think will give them a competitive advantage.
Yes, collaboration will improve web design. But it also fosters a collaborative and innovative culture that creates a more integrated and productive team – which will achieve better results across all aspects of the work.
Companies must clearly find the right balance when determining how many people will participate in this cooperative process, as well as who should participate. While many collaborators can slow down work, the right mix of people will stimulate creativity and generate better results.
When you do this correctly, high quality web design can increase your company's sales And improve the overall perception of your brand. By incorporating ideas from a wide range of individuals, including non-designers and potential customers, you will be in a better position to create an innovative and usable interface that helps your company to excel.