When it comes to hot gifts and last Christmas gifts, one can not make mistakes in using some spark plugs. File ignition looks very festive. Who of us does not want a distributor lid in one of those carefully hung storage? Santa Claus will be real pal if it comes through some new wiper blades and maybe even a door lock operator.
No, we at PYMNTS have not sifted eggs, at least not yet. We also do not recommend that our valued readers risk personal relationships (and personal wellbeing) by giving the nearest and most expensive gift to the car parts. But there is a reason behind this insanity: when it comes to Christmas Eve, Christmas Day, and the day after Christmas, the auto parts can make some consumers very happy, at least through holiday shopping data from First Data .
In a new PYMNTS interview conducted days before vacations, Karen Webster Glenn Fodor, Head of Analysis, First DataDiscuss the shopping trends that have centered around those three days. The data concerned described the percentage of purchases made in those three days in specific product categories – with the image data sketch of the latter, but still significant, as part of the 2018 shopping season.
First, let's look at trends in public spending, and what to expect on Monday (December 24th), Tuesday (December 25th) and Wednesday (December 26th). Christmas Eve is often a special holiday for last-minute shoppers, and seems to be the case again this year, since today falls on Monday, another common day of general trading. According to data provided by Fodor, about half of retail spending over the three-day period occurs on Christmas Eve, about 10 percent on Christmas Day and 40 percent the day after Christmas.
Some people, after all, celebrate the season with friends or some relatives after the actual holiday – in which case, lucky souls can benefit from post-Christmas discounts. "The day after Christmas stands" as an almost equal shopping (as on the day before Christmas), Fodor Lobster said.
True, as Webster explained, most spend on Christmas Eve is by men, since stereotypes and pop culture indicate a long time?
Fudor could not answer that question because there was no specific data, but he did so: when it comes to buying good sporting goods during that three period, 60 to 65 per cent of that spending happens on Christmas Eve.
Auto vs. Jewelery
This brings us back to auto parts – boring to many consumers for understandable reasons, but very exciting for some shoppers and gift recipients. According to Fodor, 10 to 15 per cent of auto spare parts over the three-day period will be on Christmas Eve. In fact, nothing will happen on Christmas Day, the rest – about 85 per cent or so – will come the day after Christmas.
There are, in fact, cool logical reasons for it.
People tend to "go home this week," Fodor said. "They may have five days off and have decided to repair their cars." (Of course, repairing a car is a good excuse to stay away from their troublesome relatives for some time, but that's beyond the scope of this particular story.)
But what about jewelry, a more traditional and romantic holiday gift (if much less useful) than oil filters and generators?
During the three-day holiday season, 66 percent of jewelry purchases take place on Christmas Eve, at least according to 2017. Christmas Day accounts for 9 percent of jewelry spending during that period To be bravely surprised by someone waiting to buy jewelry on Christmas Day), where 26 per cent occur the day after Christmas (no doubt a few of those purchases were verbal apologies for bisexual misconduct two days ago).
Last-minute shopping usually includes brick stores, as e-commerce deliveries are finished. So far, it seems that actual stores are, at least, their own stores, according to other statistics from First Data. According to PYMNTS, First Data recently found that brick-based retailing has generally grown in low individual numbers during the first part of the 2018 shopping season. E-commerce grew by 35 per cent according to the same scale (growth from a smaller base, Of course), but the main message is that the death of physical fragmentation – as has been the case for years – has been greatly exaggerated.
There is no doubt that large sales will attract consumers to actual stores and will continue to do so with the holiday season in 2018. All of Fudor Webster discussed during a recent PYMNTS interview that says, Webster's words, that sales so far this season were "exceptional", with Offers reduced by 70% and 75% for a relatively common scene this year. Fodor said he was noting the same trend.
The fourth quarter is over and retailers will finally know whether their expectations have survived the ice sheet. Not everyone will be lucky enough to get a new battery for their car or their truck (do you really want to go to the rest of the winter using the wrong battery?) But some people will wake up at Christmas, or the next day, a gift from a shiny rock representing love and sincerity Respect and joy.