The term "social" Network "has become a meaningless association of words.Enter these words and become a technical category, equivalent to one term to define a range of products.
But are social networks so social anymore? If you have a feeling Fatigue technology When you open a Facebook app, you are not alone. Viewing cousins who are far from politics on the subject of comment is no longer fun.
Chances are you have tens or hundreds or maybe thousands of friends and followers across multiple platforms. But those crowded places never felt like running away.
This does not mean that you should go into the forest and talk to the animals. Facebook, Twitter or LinkedIn will not collapse overnight. They have intrinsic value with other features – social charts, digital biographies, event organization …
But the concept of WANs for social links with an element of transmission has died.
From interest-based communities to your bad neighbor
If you've been active on the web for a long time, you may have nice memories of Internet forums. Maybe you are a fan of video games, Harry Potter or painting.
Fragmentation was the key. You may be active in multiple forums and you do not have to mention your other feelings. Over time, you'll see the same names appear repeatedly in your favorite forum. You will create running jokes, discover things together, laugh, cry and feel something.
When I was a teenager, I was active in multiple forums. I remember posting thousands of messages a year and getting to know new people. I felt like you were hanging out with a group of friends because you shared the same feelings.
It was not just fake relationships on the Internet. I met "IRL" with my friends from the Internet several times. One day, I remember browsing the list of topics and getting to know someone's pass. Others posted an important short message because the forum meant a lot to this person.
Most of the time, I did not know the identity of the people who were talking to me. We all used aliases and put information on the information in the walk – "Stuttgart, Germany" or "train train inspector".
Then Facebook happened. At first, it was also about interest-based communities – attendance at the college itself was, after all, a common interest. And then opened their doors to all beyond the scope of universities.
When you look at your friends list, they are not your friends on Facebook not because you share a hobby, but because you know them for a while.
Facebook continually prompts you to add more friends to the notorious "People you may know" feature. Knowing someone is one thing, but having things to talk about is another thing.
So we're here, with your lousy neighbor sharing the joke of sexual bias in your Facebook feed.
When social networks become larger, content becomes trash.
The Facebook social graph was broken by design. Putting names and faces on people who have asked for friendship. You can not say no to your best friend at your high school, even if you have not seen them in five years.
It was acceptable to leave friends behind. It was acceptable to forget people. But the fact of that Maybe To stay in touch with social networks has made these things socially unacceptable.
Too big to succeed
One of the basic pillars of social networking is the broadcast feature. You can write a message, share a photo, create a story, and send it to your friends and followers.
But the broadcast is not expandable.
Most social networks are now publicly traded companies – they are always chasing growth. Growth means more revenue and revenue, meaning users need to see more ads.
The best way to delete more ads in your throat is to make you spend more time in service. If you watch many YouTube videos, you'll see more pre-roll ads. There are two ways to spend more time on the social network – which often makes you come back and make you spend more time each time you visit.
2018 years were cheap tricks and design dark patterns. In order to make you come more often, companies now send you FOMO notifications driven by incomplete and disproportionate information.
This is not just about opening an application. Social networks now want to direct you to other parts of the service. Why not press this bright orange banner to open IGTV? Look at this shiny button! a look! a look!
After that, there are all suggestions that rely on algorithms, and others Square Skinner Mechanisms. This small peak of adrenaline you get when you update your feed, even if it happens only once a week, is what will make you come back again and again.
Do not forget that Netflix wanted to give digital badges to children if they did a season. The company has since realized Go too far. However, adults are spending in the United States now Approximately six hours a day Digital media consumption – Phones represent more than half of this usage.
Because social networks need to give you something new every time, they want you to track as many people as possible, and subscribe to every channel on YouTube. That way, every time you come back, there's something new.
Some algorithms recommend content based on sharing, guess what? Always end up with more polarizing and stimulating content at the top of the lint.
I will not talk about fake news or the fact that YouTube users are now writing all CAPS headlines to get your attention. This is the subject of another article. But YouTube should not be surprised by Logan Paul photo Suicide victim in Japan to push participation and deceive the algorithm.
In other words, when social networks become larger, content becomes garbage.
Centralism is always followed through decentralization. Now that we have reached a dead end of the social network, it is time to build our own digital home.
The mass messaging was essential when it came to staying in touch with family members for long distances. But you can create your own interest groups and talk about things you care about with people who care about them.
Social networks that have not become too large still have a chance to turn around. It's time to make it more about close relationships and add useful features to talk to your best friends and relatives.
If you have interesting things to say, make them on your own terms. Create a blog instead of signing in to Medium. This way, Medium will not force readers to sign up when they want to read your words.
If you spend your holiday drafting the ideal Instagram story, you should be more pessimistic about it. Either you want to graduate from your profession and become a star in Instagram, or you should consider sending photos and videos to your communities directly. Otherwise, you only participate in a corrupt system.
If you want to comment on politics and life in general, think about talking about those topics with people around you, not your friends on Facebook.
Put your phone in your pocket and start a conversation. You may end up in a discussion for hours without even thinking of red dots on all the icons of your application.