Shoppers have adopted an analysis, and they like the way comfort combines with the touch experience. Whether they use laptops, browse mobile on the go, or try new arrivals at their favorite boutique, today's shoppers are always ready to inspire their brand and retail. If they see that you got what they want, it may motivate them to buy in a moment.
A recent report identifies some of the distinct market trends that retailers can use to prepare themselves for the fast-approaching holiday season. Being ready with a personal approach at every point of contact is the basic way retailers will reduce the chaos to win the 2018 holiday crisis. By concealing shopping habits in 2017, marketers can focus on the next six major strategies for next season.
Mobile is king
In 2017, 40% of online retail sales occurred in November and December on mobile phones. Mobile is the most automated shopping tool, and makes it easier for shoppers to find and browse certain items to reach them on their phones.
In most regions of the world, retailers reported that mobile now accounts for more than 50 per cent of online transactions and that in-app sales dominates the market. It's time to improve the presence of your mobile phone. Make sure that both speed, user experience and departure work at 110 percent.
Not only are retailers expanding their online stores, they must train their brick salespeople to respond to customer requirements, needs and new shopping habits.
Classic gifts keep up with the new underdeveloped
In 2017, there were three main categories of gifts: old school games with new twists, the latest consumer electronics products and products that were famous on YouTube.
The popular Legos and Barbies have been a huge success and have made an extra boost from the Star Wars and Lego Ninjago engagement bands. Not surprisingly, consumer electronics become more popular each year
What's hot now? Ultra HD 4K TVs are the latest and greatest, but people are also attracted to accessories and complementary devices like the VR headphones. In 2017, audio amplifiers were the top search term of Black Friday and beyond.
Many viruses and digital sharing can surpass a major marketing account. YouTube has gained powerful marketing as well. Basically, anything that encourages discussion, likes, presents and presents to social media deserves its weight in online gold marketing.
Black Friday begins early and increases in the Internet week
This black Friday, retailers succeeded in their plan to start the day early with Thanksgiving sales. Data from the black Friday report showed a decline in afternoon buying during traditional lunch hours, while early morning and subsequent hours showed very strong gains.
Purchases reached a peak on the Internet early Friday morning, with desktop and mobile phones more than 4.5 times the baseline in the previous week, making Black Friday the biggest day of sales. Cyber also had huge sales (4.77 times its baseline average in October 2018), dropping to Friday's black sales (4.87 times).
However, shopping on holidays is far from finished. Starting on December 26, shoppers return to the market to take advantage of online deals, use holiday gift cards and returns, and make personal purchases before the New Year season. In 2017, the average value of the average value of applications for December was 31 December ($ 146). This year, marketers should make sure they keep some budget to try this second shopping boom before the end of the year.
There are dollars in your data
Although most retailers are not sure they use the data to make the most of it, everyone agrees that the better their analytics, the better their sales. Now that aggregation has become the norm, retailers are getting better at coordinating their online and in-store presence to deliver consistent and personalized marketing messages.
To enhance this customization, you need to continually access your data sets to link the behavior of online and offline users. In addition, data collaboration can provide an additional solution for activation against a larger data set than a retailer can achieve on its own. The 2017 study found that 71 percent of retailers want to contribute online search data to a pool.
It's all about situations
Today's shopper is well educated and fast-moving, and shopping decisions are often made immediately. With many contact points, it's very easy for consumers to find and compare products wherever and wherever they are. Make sure that retail access is easily and consistently accessible at all points of contact, either online or offline. Not only are retailers expanding their online stores, they must train their brick salespeople to respond to customer requirements, needs and new shopping habits.
Equip your retail store with the marketing tools you need to compete in this exciting new environment in the holiday season. Your sales numbers will give you a reason to celebrate.
Shoppers are creatures of habit
Re-engagement is a vital part of consumer buying, especially as brand loyalty increases. When it comes to giving during the holiday season, consumers are likely to stick to what they know as long as they keep working. Existing retail customers spend more on average than new shoppers, and shopping application customers face high loyalties. Some of the best ways to re-engage with customers include notable cuts, customization, innovative ad formats and attractive designs.
By following these six strategies and maintaining a focus on data and customization, brands can better interact with today's needs and save themselves for a successful season.