In the rush for pre-holiday gifts, shoppers opened up retailers to get their orders online in increasing numbers: data from Adobe showed that click-and-collect requests rose 47 percent over the previous year, CNBC said.
This increase, in the eyes of Kurt Salmon CEO Frank Liu, has boosted the number of consumers familiar with the offerings and the types of merchants bringing the show to more of their stores. "Retailers have been executed online buying and picking up at a store well this holiday season, this is the first time in the last three years that we have measured where we have seen an increase in the actual performance of all retailers," Liu CNBC said.
According to the outlet, the number of customers who have purchased online purchases in stores has increased almost twice in 2017. The retailer also said in-store purchases increased significantly in the two weeks following Black Friday. At the same time, CNBC pointed out that the ancient Navy has a "standard" holiday season for online purchase orders.
The news comes as Lyft has worked with Old Navy to offer free tours to and from retail stores for customers accessing the Click and Collection Service, as reported earlier in December. At the same time, Old Navy also offers promotions such as free gift wrapping and a $ 5 shopping card, depending on the day that consumers shop. Dick's Sporting Goods expects these types of orders to triple by Christmas.
"The convenient shopping service enables customers to purchase items on OldNavy.com and receive them at stores in Flash … With the added benefit of Lyft, shoppers can also avoid the burden of driving their holidays and parking your car in the Old Navy," Lyft and Old Navy said at the announcement at the time. Two of the most popular weekends before Christmas, resulting in less tension and more holidays. "