Adweek continues to report agency holiday cards through methods including games, ASMR, videos, and history.
Please see links for the remaining tours below:
Agency Holiday Cards 2018: Innovative and wonderful gifts for the year
Holiday Cards Agency 2018: Innovative and innovative gifts for the year, Part II
ABC Creative Group – "Christmas drunk"
The happiest of the history of drunk viewers by re-representation of historical history for many years, proving that the formula is versatile and consistent. Why not expand the novel's approach?
This is what ABC Creative Group did with the fun video holiday card, in which the director and creative director Travis Bort and former technical director Mike Haines tried to tell the story of Charles Dickens, apparently drunk.
Things are going as expected and this is really a magic approach. It's refreshing to see an agency not taking itself seriously and using a holiday card as a way to get fun and make something amusing.
Braunstein Group – "Choose Your Own Adventure at Philly"
Who among us does not like choosing your adventure stories?
For the holiday card agency, the Philadelphia-based Braunstein Group took the signal from the classic series. The adventure begins with an option between three stories: a miracle on S. Broad Street, an advertising life or an obscure Carol Denny.
"I think the most we enjoyed was seeing other people in the agency using it and how much fun people were creating their stories," said Matt Rondus, designer of the Brownstein Group. "To make it work outside the agency, we had to make sure that the people who created it were enjoying it." During our inner workings, everyone was filling up and there was a lot of real laughter. This is when we learned that we had a good idea. "
Pearson, Cohn & Wolf – "Pronounced word holidays"
The newly merged public relations agency Burson and Cohn & Wolfe (BCW) decided to allow talking artists to talk. The holiday card delivers the unit and inclusion message.
"The card is more than just a holiday greeting, but it is an important message about our culture, our people and our values,"Executive Vice President, Global Communications Catherine Sullivan explained.
"We love the way life emerged through the emotional and diverse voices of those who appeared in it," she said. "The last thing we want to be ordinary," one of our artists said, "ordinary people only comment on repetition."
Copacino + Fujicado – "Agency Holiday Card Bingo"
The Seattle Copacino + Fujikado meta agency got a holiday card with its agency, with a bingo card for both the holiday card app this year. The agency followed its course on Instagram Stories. The agency recognized its own contribution and provided a central space for "Getting Meta With Agency Holiday Cards #CFHolidayBingo". If you are wondering, yes, we certainly have a bingo game.
German – "Pie It Forward"
Deutsche's efforts revolve around the delicious punishment of "pushing it forward." On Thanksgiving, the agency sent two breakfasts and asked recipients to keep one pie and share the other with someone in need. (When it comes to pancakes, are we all in need?)
It is an enjoyable way to spread the spirit of reconciliation in the holiday season and change the refreshing pace of the usual gifts. As an added bonus, the agency got a sample of pies at the Sweet Lady Jane bakery.
DIGITAS – "Holiday Unicorn"
The holiday season is full of magical creatures, but unicorns are usually not among the cast.
Digitas is seeking to change this year, wearing Digitec Unicorn clothing in festive holiday equipment. The recipients of the holiday card will find Unicorn wearing their clothes according to their location and weather conditions. Teams across agencies The offices of the United States, Costa Rica and India worked on the card, with 18 unicorn designs and four weather filters:Warm and cool, fast and cool. "