Shopping season for holiday can be hectic and stressful, especially when handling gifts on time shipping. When it comes to reliability and trust, most customers trust Amazon more, according to a report New York times.
The company has made a point to try to reduce the time between when someone asks for an item and when it reaches the threshold of their home. To facilitate this, Amazon has built strategic warehouses in 30 states and has reached a special delivery system.
According to research firm Rakuten Intelligence, Amazon's online sales will grow by almost 50% during the holiday season. "Speed is a key factor in the success of the Amazon project," said Kenneth Kasar, an analyst at Rakuten. "Amazon's ability to deliver faster and more effectively than competitors has been a key feature of the early days," he said.
Thanksgiving is not really the best season in the company, because many shoppers love to look for deals and performance marks in brick stores. At that time, Amazon's online sales could fall by 20%.
Griffin Karlberg, a researcher at digital intelligence firm Gartner L2, said the figures show how confident people are in the e-commerce giant. "Amazon has just gained its reputation for achieving incredibly fast, incredibly well," he said. "Customers really trust in Amazon's loyalty offerings."
For Amazon, it was always about speed. The company invested $ 60 million in an emerging company on the first day of delivery called Cosmo, and although this failed, the idea was a source of inspiration for Amazon founder and CEO Jeff Bezos.
"We are continuing to work to add faster and more convenient delivery options," said Sim Seibay, vice president at Amazon who runs Prime.
Amazon now has about 110 completion centers in North America, as well as about 250,000 warehouse workers and many of its own aircraft.
Other companies have taken notice and tried to clone the idea – especially shipping for two days. Many benefit from the fact that they have actual stores where customers can get collectible orders, a practice that is especially popular during the Christmas season.