After consumers "cut the rope" or cancel their pay-TV subscriptions for alternatives delivered over the Internet for years, but the trend reached new heights in 2017. There is little reason to believe that this phenomenon will slow down any time soon , Pay TV providers will have to find new ways to generate revenue as their core source continues to erode. One of the most important ways in which media companies compensate for losses of money cuts is to launch their own live broadcast services to the consumer. But what makes a video broadcast successful? The Media Insider Intelligence Digital Media team wrote a note detailing the evolving SVOD landscape. The observation about the characteristics that consumers are most interested in in the live streaming service is "fun".
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