The weekend before Christmas is a good time for beginners to shine.
They will rush to stores that are looking for last-minute gifts that can be delivered in person – reasonable shipping options for e-commerce purchases have expired much on Friday (December 22nd), although nothing has been lost – and may even be visited by a Christmas tree, Came from the soil, not a plant.
The remaining trees will certainly be rejected by early bird consumers – those shoppers who may have built tables to guide holiday shopping. But such a purchase would give lazy Christmasers a chance to the Lord for those poor souls who have settled in artificial creations. Regardless of their quality (and do not make mistakes – artificial trees these days look much nicer and much more natural than the old stereotypes associated with studio apartments, desperate bachelors and holiday comedies) Artificial Christmas trees can always match with muscular, biological and nostalgia struggles. From the evergreen that once lived and which towers now on furniture, gifts and pets.
Regardless of anything, the present and future of real Christmas trees – even if purchased on weekends – owes much to digital technology, e-commerce and consumer preferences to young buyers.
To learn more about why, PYMNTS threw this past week Doug Handley, a spokesman for the National Christmas Tree Association. PYMNTS usually does not judge the behavior of our sources, but as it approaches Christmas, let us show that Hundley is one of the friendly people we've ever talked to. In contrast, a much-needed emotional shock has been a very busy week not only for us, So) retailers, payment providers and other organizations we write about.
Christmas tree landscape
First, a little about the landscape of live Christmas trees – in 2017, American consumers bought about 27.4 million "real" birthday trees, as the business group calls them, an average price of $ 75. Artificial trees – or "fake", in the language of choice for the group – were not too lagging, as 21.1 million of them were sold last year, and the average price of $ 107 (of course, artificial trees can continue for more than the holiday season; Promoting some of them as being able to grant 30 or more years of use).
In the shopping season of the 2018 holiday, there were concerns about the lack of live Christmas trees – as with all types of farming, farmers who plant trees are often subjected to relentless pressure to sell their land for development – but this does not seem to be there Be realized.
If anything, the sale of live Christmas trees this year should receive a boost from e-commerce. Prior to the holiday shopping season, Amazon said it would sell those products through its Amazon Prime service, namely, pine trees on Norfolk Island and Douglas Fir, among other options. The online retailer sold smaller versions of trees last year, but online Christmas tree orders accounted for only a fraction of total tree sales. At that time, e-commerce sales accounted for only 1 to 2 per cent of all 27 million trees sold.
A large part of those online sales is the ability of e-commerce operators to deliver these products to buyers in a short time for customers – 10 days or less after their cut seems a typical time frame, a frame can be obtained and a repeat thanks in large part to progress made or inspired by Amazon In the last years.
"It was always easy to buy an artificial tree online," Hundley said. "It's easy now to buy a real tree online."
Digital enhancement of ancient traditions
But online retail sales are hardly the only digital push digital technology gives to selling live Christmas trees, according to Hundley.
Social networking encourages the experience of buying and decorating those trees, which in some circles is considered more "authentic" than going artificially. This is especially useful for the "Millennium Generation and Generations," he said. Old saying – Clichy? – Insists that younger consumers, especially the millennium, value experiences on just things, and are attracted to products that are perceived as organic, sustainable and recyclable. (In fact, these qualities play a role in the canned tuna industry in all places, where PYMNTS recently covered).
Hundley says that in the millennium, they are often attracted to live Christmas trees "even if they do not grow up". "When a young couple marries and begins to have children, the desire to establish their own Christmas traditions, to acquire and decorate a tree, creates memories of the family, and the millennium generation desires organic products, locally".
Christmas tree growers
This, as you can easily imagine, benefits Christmas tree growers.
Before you go further, you prefer to take the idea out of your head – cleverly enhanced, perhaps, by a scene at the National Lampoon Christmas Holiday where Clarke Griswold takes his family to the forest to pick up a tree – which is consumed with axes or saws are harvested Their birth. In fact, Hundley shouted in such a picture, given the risks and concerns of insurance. In addition, farmers will achieve this harvest better than any tree buyer.
However, the proliferation of Google Maps and other geographic tools made it even more challenging for us to find Christmas tree plantations hidden in valleys or other rural areas, increasing the number of customers going to those farms.
As a note aside, Hundley pointed out that many of these farms are basically 2 to 3 acres that would sit idle if they were not to trade trees. In addition, the planting of Christmas trees depends on intensive labor, with farming, fertilization, trimming and other tasks that can be done only by hand, not tractors or other machinery. He said that the typical Christmas tree grows about a foot a year and represents a labor investment of seven to 10 years.
According to Hendley, most Christmas tree growers use vending machines from Square or other suppliers to accept payment cards from Christmas tree buyers. "Even the most isolated tree growers" use these devices for POS, and credit cards have become the most popular method for those transactions. "We do not want to update too much," Hundley said of the Christmas tree industry, adding that doing something like "playing rock and roll in the field" would drive more customers away from what might attract them, traditions and nostalgia. But the tradition of the Christmas tree – a tradition of 500 years or more – undoubtedly benefits greatly from the well-being of the digital economy.
"Hand-held card machines are great," said Hundley.