Prepare yourself for another retail holiday. This time, it's a big Saturday, or Saturday before Christmas, and us.
According to a survey conducted by the National Industry Association of the National Union of Individuals (NRF) and Prosper Insights and Antiques Data, 56 percent of the nearly 7,000 respondents – which the National Fund for North America said is equivalent to about 134 million Americans in general – plan to shop on Saturday Big this year. (Based on the US population of 328 million, about 41 percent – slightly over 126 million, or 39 percent in 2017).
NRF did not have spending figures expected on Super Saturday, but Adobe expects consumers to spend $ 1 billion online on what is called Panic Saturday. That's far less than Cyber Monday, when US consumers spent $ 7.9 billion online, plus Black Friday ($ 6.2 billion) and Thanksgiving ($ 3.7 billion).
While the survey found that 40 percent of shoppers expect holiday shopping to be completed by December 19, about a quarter (24 percent) said they were planning to shop on Saturday, and 7 percent said they were still shopping on Christmas Eve. 4 percent said they would not end until after Christmas. (Of these, 50% said they would take advantage of post-Christmas sales in stores and 45% said they would benefit from online sales).
In fact, Prosper said of Phil Rist's strategy that consumers are looking at everything about final shipping dates to the best deals, and some of them are looking forward to the days after Christmas to find better deals.
Adobe found that shoppers increasingly choose clicks and collections as online purchase growth (Pick Online In-Store) or BOPIS grew 47 percent year-on-year. It also highlighted that Panic Saturday will get some of the best deals for the season on toys, TVs and computers, which will see discounts of 28.2%, 16.3% and 15.9%, respectively.
In a survey of its own, Lightspeed Data found that about a fifth of consumers would be shopping this weekend – and 25 percent of consumers had a gift list of 10 or more people, so there are plenty of opportunities for retailers in the remainder of 2018 This, as Light Speed said, means that they can reduce excess products to stimulate consumers to shop more – and eliminate excess.
NRF / Prosper found that consumers who have not finished shopping still decide what to buy (44%) or wait for a family to tell them what they want (27%). They also referred to other financial priorities (26 per cent), merciless schedules (25 per cent) and procrastination (22 per cent).
More than half of consumers (51 per cent) of consumers who left for shopping said they would make their remaining purchases online, compared to major stores (41 per cent) and discount stores (25 per cent). A smaller number said they would go to clothing stores, electronics stores, local / small businesses and grocery stores.
In fact, the company Cuebiq Intelligence found on the site that Super Saturday harvest "significantly higher visits in the store" even from Black Friday. For example: Walmart, Target, Kohl's, JC Penney, Macy's and Sears saw nearly 4 million shoppers accumulate on Super Saturday 2017 (compared to 3.3 million visitors in Black Friday 2017). However, shoppers will have at least 142 locations to choose from this year.
NRF / Prosper found that the most common purchases were clothing (53 percent), gift cards (38 percent) and toys (37 percent), followed by video games, books, films, food and electronics.
"Retailers will use every opportunity to see that shoppers have a great experience these past few days," NRF President and Chief Executive Matthew Chai said in a statement. "Whether you're looking for competitive prices, in-store events or last-minute online deals, retailers are ready to deliver."