Snap recently released Snapchat's "End of the Year" story, which highlights the best memories of the Snapchatter 2018. But the company's application also has a number of highlights this year, according to a Snap spokesperson.
Sprinkled lenses and Bitmojis
The group's lenses led in 2018 when it came to one of the most common features of the Snapchat application. Snap's spokesman said, "The enhanced reality and our lenses continued to take on one of the key roles in the Snapchat experience." Crown of butterflies It was one of the most common lenses in snape chat with users. Other popular lenses included Smiley lens And Aerobics dancer lens, Which allows users to place this face on a tumbler similar to the 1980s. As for the lenses of the world, the Dino roaring It was tops.
The company's free desktop application, Lens Studio, which allows developers to create custom lenses, has "seen" more than 250,000 lenses provided by devs. These lenses were seen more than 15 billion times by Snapchatters.
Bitmoji, the custom emoticon application from which Snap was purchased in 2016, remains one of the most popular applications in the App Store. Ranked sixth in the Apple ranking of free applications higher than 2018. Bitmoji was the new favorite sad girl, And Friendmoji was his new favorite Dog tube. As for the fully equipped Bitmojis, the most popular "clothing" trends were Autumn and winter fashion design.
Top stories in Snap Map
Snap Map continues to be a very common feature with users in 2018. Snap Map lets users publish based on their location, which people can view on the map. The Snap Map hub has been converted to a repository where young Snapchat users first hear about breaking news.
The biggest surprise map events of the year concerned, unfortunately, the school shot. "We had a wide coverage of one of the biggest movements affecting young people this year – the world A march for our lives On March 24, 2018, "said a surprise spokesman.Two weeks before that, Snapchatters across the United States made public snapshots of Rise of national high schools against violence weapon On 14 March 2018. "
Other Snap events included popular maps The immigrant convoy A flight from Honduras to the border between the United States and Mexico, which "took over the hijacker map for months, Jeletes Jaunes protests in France. Hurricane Florence And Wolsey fights in California He also saw a heavy map Snap activity.
Exit the vote
The Snapchat application also helped drive young people out and vote. The company spokesman said more than 400,000 Snape users had registered to vote before the US mid-November elections in partnership with TurboVote.org, a nonpartisan voter registration site. The places where the partnership was so successful in key states such as Texas, Florida and Georgia.
"On election day, Snapchat led 1.4 million people to a non-profit partner site to get surveys, which help people locate," Snap's spokesman said. "We did this by integrating their sites into our application and through experiments like Snap Map, Filters and Mass Snaps."
What is more remarkable is that Snapchat has captured more than 40% of the total visitors to the Get to the Polls website on Election Day, more than common applications such as Instagram, Facebook and Twitter.