Samsung, SodaStream, Robitussin from Pfizer, Jaguar-Land Rover, TD Ameritrade, and SanDisk are among the top 20 brands that have either stopped or suspended their ads temporarily in 8 days on Fox News. Tucker Carlsson tonight, after the host said last Thursday in his program that immigration makes the United States "poorer, dirtier and more divided."
The growing boycott does not seem to affect Fox News's summary, at least so far. Fox News told Adweek that none of the companies that withdrew their ads from Carlson's offer left the entire network; instead, their purchases were transferred to other Fox News programs. The network claims that no ad revenue has been lost.
However, this may change soon: there were only four ad breaks during Wednesday's broadcast, less than the usual five-hour rate. If you continue to boycott or leave other brands in the coming days, you may end up with a profit.
Pacific Life Insurance was the first company to comment on the program after Carlson's statements against immigration, Sings last Friday"As a company, we strongly disagree with Mr. Carlsson's remarks, and our client base and workforce reflect the diversity of our great nation, which we are very proud of." We will not announce Mr. Carlsson's offer next week as we re-evaluate our relationship with his program.
In response to this move, Fox News issued the following statement on the evening: "It is unfortunate that left-wing advocacy groups, under the guise of" media watchdogs ", are arming social media against companies in an effort to curb freedom of expression. Our advertisers and work with them through these unfortunate and unnecessary distortions. "
As more brands begin to move away from Tucker Carlson Tonight, Fox News released a lengthy statement on Tuesday in support of its host: "We can not and will not allow censorship of voices like Tucker Carlson because of the agenda-driven intimidation efforts like Moveon.org, the media and the giants of sleep Last month there were attempts to bully and terrorize Tucker and his family in their home, and it is now threatened again by Twitter by extreme left-wing activist groups with deep political motives, while we do not defend the boycott, these same groups never target other broadcasters Operates under double hypnotic standard strictly due to Not to tolerate all opposing views. "
Some sponsors – including Farmers Insurance, John Deere, MyPillow and Gold Bond – have publicly stated that they are committed to the offer.
At the same time, Carlson did not back down from his anti-immigration stance. "We are not afraid, we are planning to say what is right until the last day," he told the boycott on Monday.
Last night, Carlson encountered a guest, as legal counsel and legal professor Alan Dershowitz pointed out, "I wish you had not used that language." Such language has been used to describe my grandparents, grandparents and perhaps some of you.
Carlson responded by saying, in part, "As I am Note on mIn the day, R.It was a hat in Conversation context With an elected official in T.ijuana about filth His city was Complain how dirty He became, who was A byproduct of politics Decisions made by AAmerican Left. I You will never describe People are also dirty by nature. I I do not think they are. I Pro-people. This Why am I against Abortion. STONGLY USE. I I think it was clear I was I think people who Is mischaracterizing it Always welcome the show To talk through and to Hear my side and I will hear Their side because, once again, This is one of the past Forms in America are open conversation."
This is not the first time that Fox News has faced an advertising boycott. The most recent was in March when a number of advertisers left Fox News, the Engraham Engel program, in light of their dispute over Twitter with the Parkland High School survivor and gunman David Hogg. It is not clear whether these companies have already returned to the program.