RetailTechNews has asked industry leaders to believe that 2019 will keep the retail sector. Today's subject sees experts taking a closer look at what the Amazon is hiding next year.
"Last year, Amazon entered new areas like grocery and health care, hinted at the adventurous banking business, even selling live Christmas trees – what's next? If you look at the consumer's share of the portfolio as an indicator, They are just starting to drown their fingers in local services such as cleaning the house and maintenance; I see a great potential value for Amazon to engage in flights and restaurants and take advantage of its huge customer base to get a share of hospitality spending in 2019. "
Amit Sharma, Founder and CEO, Narvar
"Amazon did not show any signs of slowing down in 2018, as it appeared as an advertising campaign behind Google and Facebook, and 180 million standard products on Black Friday. Amazon.com now accounts for 70% of UK audio assistants, In the introduction to take advantage of this relatively new technology.The integration of Alexa into devices such as Sonus and Ford shows that technology is not just a gimmick and has real world applications.However, for Amazon to maintain its position in the market, they will need to strike a balance between creating a free experience from Turbulence, while expanding the opportunities for trademark solutions Yeh. "
David Combs, Head of Strategic Services, Chill United Kingdom
"With the US $ 2.5 billion ($ 1.98 billion) of ad revenue in the third quarter of 2018, Amazon has begun to offer tough competition to digital advertising giants , Facebook and Google, it is clear that Amazon's advertising will be a major growth area in 2019.
"The Amazon platform captures a rich store of buyer's intentions and converts data at a later stage, offering advertisers a high degree of transparency in customer buying signals, which means that many people start buying on Amazon, making it a key platform for spending on digital advertising.
"It's clear that many digital advertisers are now seeing Amazon ads as a growth opportunity for their business, and are working more on the conversion path than Google or Facebook. Amazon also offers a great advantage for early adopters when you think about how competitive they are to reach your audience on Google and Facebook "He said.
Wesley MacLaggan, SVP, Marketing, Marine Software
"It is fair to say that 2018 was a challenging year for retailers – leading to the closure of many well-known brands, but with more global revenues than £ 56.6bnAmazon seems to be breaking the trend.
"Amazon offers convenience and choice, giving consumers the ability to buy products without looking for them in actual stores. 18% Of all retail sales, demonstrating the residual value and importance of physical stores in the current multi-channel channel landscape – perhaps highlights why Amazon is now entering an invasion My body – my body.
"To compete with a giant like Amazon, retailers need all the help they can get.In 2019, I expect to see more retail marketers investing in marketing efficiency solutions that provide speed, data access, and mass retailers need to keep pace with consumers , Waste minimization and increased revenue amidst ever-increasing competitive pressures. "
Wayne St. Amand, CMO, Visual IQ, Nielsen Corporation
"Over the next 12 months, I have no doubt that Amazon will continue to grow, stealing market share from retailers because of their suitability, speed, excellent customer service, and easy revenue.
"At the same time, Amazon will grow as a media organization, which in turn will mean more access and business data." The Advertiser Audience Tool, currently being used for targeting, will allow the giant to reach new audiences and gain additional information about existing shoppers.
"The increase in media investment will also mean more innovation in the media, where Amazon is collaborating with Betas' biggest brands to test new media formats and targeting methods, making it more advanced for competitors to spend online.
"Finally, Amazon Fresh, while still small in the UK due to limited distribution and small product offerings, will accelerate as the number of grocery brands or even retailers (Morrisons already exist), as well as Amazon's own brands in each product category Food and daily necessities of fashion. "
Yulia Livni, Director of e-Commerce, Mindshire United Kingdom
"As we move to the new year, delivery services will not be delivered on the same day or in one hour, and consumers will be asking for convenience rather than faster delivery." Who, in fact, usually requires an iPhone charger within the next hour? The convenience and ability to determine specific time and location fits their plans.
"We'll also notice that retailers are beginning to sell IP addresses and products too – think about Ocado. We can see an increase in the number of partnerships with a larger number of retailers who adopt the Amazon Go model, which is consistent with store format and low customer interaction – for example , Oilfields.We might even see Amazon sell their distribution network and online platform services.
"The main trend we are seeing is the increase in consumers who want local products, as well as understanding the source.When we see the localization of products to consumers, we may also see the local digital store."
Luke Senior, Senior Advisor, Capgemini
"This year, an increasing number of advertisers have been wondering where and how to display their ads, and increasingly using third-party verification to do so, which is expected to continue in 2019. This is a concern for the current system of technology, Such as Amazon to the market, are already selling the value of the safe environment for advertisers' brands.When they compare the same quality of Amazon data to others in the market, this may give them a very competitive edge when expanding their media business. We believe that s The broader technology needs to do more to improve the quality of its data, or risk handing over the lion's share of the market to a rival that is already focused on the irreplaceable monopoly offset in 2019. I think we'll see that Amazon has begun to offer a wider range of targeting and ad formats , Which allows it to pursue a wider range of advertising sectors, outside purchases of consumer goods, should be an interesting year. "
Mark Slade, Chief Executive Officer, Site Science