seismic Has helped companies establish and manage their sales and marketing guarantees since 2010. Today, the company has announced an investment of $ 100 million in the E-class in a valuation of $ 1 billion.
The tour was led by Lightspeed Venture Partners and T Rowe Price. Also participating in the tour were current investors, Atlantic, JMI Equity and Jackson Square Ventures. The company has now raised $ 179 million since its inception.
What attracts this level of investment is Seismic's sales-enabling tools, a kind of content management for sales and marketing. "What we're trying to do with our technology is to help marketers who seek to create the right content to help sellers, help sellers navigate through all the content there and develop the right pieces and appropriate materials that will help them move the sales cycle along," explained Seismic CEO and co-founder Doug Winter.
The inclusion of an investor such as Troy Rowes is often a sign of initial IPO ambitions, and Winter acknowledged the call, while noting that T. Ro Price is also a customer. "We have a goal to be ready for the public as a company that we aim to achieve." We are the space commander, and we feel as if we are striving to be a public company and be the first company in our field to offer it to the public, "Winter told TechCrunch.
But he says taking this investment is about taking advantage of the market opportunity. Money gives Seismic the ability to expand to meet growing sales. Today, the company has more than 600 customers on average more than $ 200,000 in spending, according to Winter.
Company I got the Savo Group in May To help expand its position in the market. Seismic is based in San Diego with offices in Boston and Chicago (from the acquisition). It also opened offices in the UK and Australia earlier this year and plans to further international cooperation with the new investment. The company currently has more than 600 employees including 185 engineers and project managers, and plans for continued recruitment as they put this money at work.