RetailTechNews has asked industry thought leaders what they believe the 2019 will keep for the retail sector. The subject of the day is that experts are taking a closer look at what next year will be in the field of online commerce.
"On Friday black, mobile commerce accounted for $ 2 billion (£ 1.59 billion), or 20 percent of black Friday sales. In fact, we are starting to see retailers for the first time in mobile outperforming online retailers / bricks and mortar This is only the beginning, as mobile purchases and in-app purchases will continue to increase as consumers are more comfortable with research and purchases on their mobile devices. Consumers tend to switch between devices, making it difficult for brands to understand the user's journey through Multipoint points This makes it difficult to understand the return on investment for a specific campaign, and marketers need to ensure that they have a cross-device strategy to more accurately measure lifetime value through their interaction with a brand, More effective campaigns on big retail moments like Black Friday in the future. "
Paul Wright, Managing Director, UK, Appsflyer
"The mobile phone business is already a major focus for many retailers, especially in the fashion industry.The challenge is to give shoppers experience of bridging the offline gap Research from the Fashtech Future Report shows that 61% of shoppers see shopping Retailers can eliminate this frustration and uncertainty through smart payment options, such as payment later, giving customers the chance to experience items at home and pay for what they just keep.
"In 2019, too, we'll see more brands investing in technology that really interests us shoppers do not want to see businesses running before they can walk; and although exciting technology like AR and VR may look brilliant, Our findings show that consumers only need the basics right, which means a quick, mobile-optimized checkout experience with multiple payment options to suit every shopper's requirements. "
Luke Griffith, Director General, Clarena United Kingdom
"With the number of smartphone users reaching 2.5 billion people worldwide in 2019, mobile is one of the most important channels for retailers." With consumers using these smartphones to share and buy from brands, retailers will seek innovation and exceptional service.
"However, the creation and production of new features and functions requires significant investment, usually not in a data-driven way, but through the gut." Everyone knows that sometimes the releases do not have the desired effect, but the risk of poor release and cost Associated with an acceptable business, because the technology is now available to mitigate these risks.Using distinguishing features, along with experimentation across the product lifecycle, features can be edited into small groups to demonstrate value before being introduced on a larger scale. The company and user on the result Best. "
Asadir Henderson, Director General of the United Kingdom, Optimizely
"In the midst of what many call the Fourth Industrial Revolution, in which the digital, physical and biological world collide, retailers should look at the impact of technology on customer experience.As consumers expect a high-quality product at a reasonable price, Passionate by brand, comes through human contact.
"2019 Companies will finally see the art of listening by developing a strategy that will attract customers in the right way, at the right time and on the right channel." Using analytics, smart companies will monitor the entire customer journey through channels to ensure a consistent loyalty experience.
Rebecca Martin, Head of Marketing, Calabrio
"It is an exciting time for consumers and businesses alike, as mobile commerce continues to grow and develop." It is no secret that mobile purchases are expected to continue to increase in the future, in part due to the development of mobile payment systems and mobile AMB), and significant investment in mobile shopping and social networking platforms – all critical tools to help companies bring consumers the best shopping experience possible.
"In general, business is now more strategic in its approach to mobile commerce. By assigning the customer's mobile journey using geo-targeting, to prioritize the importance of one-click payment, it is clear why customers chose to shop on the main street. We launched our application in 2010, we saw it has been downloaded on ovEr 190 million times worldwide. This shows the buying behavior today. For those smaller, independent companies that do not have the resources to create their own application or mobile presence, and the ability to work with a company like Groupon and leverage its multiple platforms over the Internet, it is key to a successful and cost-effective marketing strategy. "
John Wilson, Managing Director, Northern Europe, Groupon