team work Today announced that it has raised $ 35 million of C-class funding, bringing its total funding to more than $ 67 million. Investors include round AP1 (which manages some capital in the Swedish national income system), as well as the funds of Ny Teknik and Microcap.
Ross Adams, of He became CEO of Acast last fallTell me that the money will allow Acast to expand, both in terms of product offerings and geographical areas.
The company focused on bringing technology to the amazing old-fashioned world of audio advertising. In fact, she pioneered the dynamic insertion of ads into the podcast – unlike the model where (as Adams said), "When you listen to a five-year-old podcast, you'll hear the host read five year-old ads."
Earlier this year, Announced a partnership with the BBC, Allowing podcasts on the BBC to remain free of ads in the UK when ads are inserted elsewhere.
"We do not mind if your offer is too big or too small," Adams said. "The model we offer is for a serious publisher like the BBC to monetize – or a podcast hobbyist in the bedroom."
At the same time, Adams wants Acast to support other business models. It is already testing paid and premium content through Application + Acast, But there seems to be more paid podcast products in business: "We want to be the central point of monetization, [whether] They make money by advertising or looking for special offers. "
As for geographical expansion, Akast says it was launched in Ireland, New Zealand and Denmark this year. It also plans to grow in the United States, which currently accounts for 25 percent of all listeners on the podium.
Acast is also looking to bring Podcast to new devices – Adams said the company spent a lot of last year focusing on the smartphones market. These speakers offer new opportunities for content (Adams said it is not about "the story of the longer story" and more about "the short offers for daily consumption in the morning"), and the new challenges of advertising.
Adams hopes that if ExT can solve these challenges, it will not only be income from the smart real estate market, but also moving to cars and anywhere else where you may find "sound support technology."