Within 90 seconds, Bouygues, the French communications company, tells the story of the relationship between the father and the son. A full circle comes in an intimate video that is suitable for holidays.
BETC Paris starts with a Christmastime scene of a father danced in front of his nappy son to Redbone's Come and Get Your Love, which was recently revived thanks to his prominent position at the beginning of the Guardians of the Galaxy.
As we follow the two over several years, the song and dance appear repeatedly, but to an increasingly skeptical and embarrassing son.
At closing moments, we see another Christmas scene, and his son gives him a phone called Bouygues (already known as the ringtone). The video speaks of his father with his son in his arms, and of course, he also dances.
Father Magician, the opening scene is full of longing for the past (full of cassette tape!), And sweet relationship. It's a delightful and engaging ad enough to make anyone update their playlists at Spotify to get the "Come and Get Your Love" routine.
Client: Bouygues Telecom
Customer Management: Tanguy Moillard, Anne-laure Dreano, Audrey Longuet
Agency: BETC Paris
Agency Management: Bertel Toledano, Mateo Logger, Vera Lucas, Justin Avenel, Ilodi Collin
Executive Creative Director L Stéphane Xiberras
Creative Directors: David Sussan, Marie-Yves Schweitel
Author: Remy Campbell
Technical Director: Rayhan Khodabuks
Creative Director: Christophe Curt
Product Agency: Sebastian Lintingre
Production Company: Henry
Production by: Jean Ouznat
Director: Martin Werner
Sound Production: Pop General